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OPPO Redefines Budget Segment, Launches A1K With 32GB ROM and 4000 mAh Battery
[May 01, 2019]

OPPO Redefines Budget Segment, Launches A1K With 32GB ROM and 4000 mAh Battery

NEW DELHI, May 1, 2019 /PRNewswire/ --

OPPO, a leading global smartphone brand, today expanded its popular A series of smartphones with the launch of OPPO A1K in India. Boasting a 32GB ROM and long battery life, A1K features the stylish waterdrop screen along with an Anti-reflective coating for a comfortable user experience. With a robust 4000mAh battery, OPPO A1K delivers exceptional long battery life for an uninterrupted user experience. The device is built with 2GB RAM + 32GB ROM configuration and will be available in two color variants Red and Black. Priced at INR 8490, the device will be available for sale starting today on Amazon Flipkart, Snapdeal, Tata CLiQ, PayTM Mall and all offline stores.

Speaking of the launch, Mr. Charles Wong, CEO OPPO India and President South Asia, said, "At OPPO, we are committed to scaling new heights of product innovation through our innovative consumer centric products. We are focused on embedding powerful features in our devices at affordable prices to accommodate the consumers' lifestyle. With OPPO A1K, we set out to push the boundaries on all fronts. The device offers market-leading specifications by pushing the boundaries of smartphone design, providing long battery life with a waterdrop screen to deliver seamless and powerful performance, which ensures the best experiences to Indian smartphone users."

4000mAh battery and 32GB ROM: better configuration for a better user experience 

Powered by a massive 4000mAh battery, the OPPO A1K is built with MediaTek 6762 CPU which enables several applications to run seamlessly at the same time, effectively serve multiple user scenarios while reducing power consumption. It also comes with 10W charger which provides twice fast charging compared to 5W standard fast charger. All in all, A1K supports up to 17 hours of daily usage, delivering exceptional long battery life.

The device features 32GB ROM, for a more satisfying user experience and a larger storage space so the users can save more photos and personal data. The powerful combination of 000mAh battery and 32GB ROM together promises to deliver a better user experience and power packed performance.

Stylish exterior, waterdrop screen, and metallic texture back cover 

With a sublime 6.1-inch LCD waterdrop screen and 19.5:9 aspect ratio, OPPO A1K's beautiful screen design draws its inspiration from a water droplet on the verge of falling. Thanks to relentless innovation in both technology and manufacturing, the 87.43% screen-to-body ratio of OPPO A1K creates a waterdrop screen that is both beautiful and practical. From gaming to watching videos to just plain web browsing, users can enjoy an unparalleled and immersive experience. The Corning Gorilla Glass of the device offers stronger screen which helps resist unexpected drops and scratches.

Rear camera and front beauty camera for an even better portrait 

The 8MP rear camera of OPPO A1K uses a multi-frame anti-vibration technology to precisely control the light path, creating a sharper image that offers more stable and smooth video shooting. Additionally, the 5MP front camera, F2.0 aperture helps in making the selfies look more natural. OPPO A1K also enables excellent Bokeh Effect to help users stand out in their brilliant portrait photos.

Live smarter with ColorOS 6.0  

OPPO A1K is equipped with ColorOS 6.0, OPPO's latest update to its intuitive operation system. The new innovative borderless design further increases speed and overall ease of use. In addition, ColorOS 6.0 has multiple 'smart' functions, including OPPO Cloud Service, Notification Bar, Smart Assistant, and Gesture Navigation, allowing users to experience a smarter lifestyle. The device also supports a Smart Driving which will enable users to have stress free travel. The Driving Mode and the Riding Mode feature can be connected via bluetooth and while riding or driving the consumer can activate this feature to have disturbance free drive as the phone will send smart automatic notifications to the caller. Built with a Smart Assistant function, the device provides users with a one-stop service portal, which directly presents the most important information in the form of a card on the Home screen. Users can view and use it at any time without installing multiple Apps. The card functions are supported by features like Shortcuts, Favorite Contacts, Schedules, Step Counter, Photo Album, Schedule Management, Online Orders, and Cricket Matches.

About OPPO 

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. More than 200 million consumers are using OPPO smartphones. OPPO's business has covered 40 countries and regions, with over 400,000 stores and has 4 research centres worldwide, providing excellent smartphone photography experience to more and more young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO.

Media Contact :
Geetika Rani
Genesis Burson Cohn and Wolfe

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