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Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital ChannelsFactual, the location data company, today announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access and understand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. Measurement Intelligence launches following a landmark year for the company, which raised $42 million in new funding and expanded its global presence, launching into the JAPAC region. Factual data, which is used by all 50 of the top national advertisers, was also proven to have a 202% ROI and $2.5 million profit uplift over three years, according to Forrester (News - Alert) Research. Factual launched its first measurement offering, Measurement Data, in early 2018 and has seen more than 400% revenue growth year-over-year along with a 215% increase in its measurement customer base. The company's high-quality, in-store visitation data is integrated within most major marketing platforms, which together represent more than 80% of all programmatic spend, including The Trade Desk, Google (News - Alert) Marketing Platform, and more than a dozen others. Factual is currently running hundreds of concurrent campaigns and active data feeds for customers across the advertising ecosystem. Measurement Intelligence is a new product that offers detailed campaign reporting through a web-based dashboard, along with the ability to understand conversions and optimize for success. By capturing ad exposure data from customer campaigns and using insights derived from real-world visitation, Measurement Intelligence delivers in-depth analysis and actionable insights to marketers. Some of the benefits offered by Measurement Intelligence include:
Measurement Intelligence is built upon Observation Graph, Factual's proprietary dataset that interprets the movements of 300 million monthly active devices and filters billions of inputs daily, including place visitation and activity detection, derived from mobile SDKs. Factual's high-quality data is deterministic, always neutral and never bound to specific media, targeting or attribution providers. "Marketers today have more reach and distribution options than ever before, but the disparity between platforms and reporting metrics makes it challenging to demonstrate the full value of campaign investments and optimize every dollar spent," said Brian Czarny, chief marketing officer, Factual. "Measurement Intelligence uses the real-world behavior patterns of consumers to connect and optimize online and offline marketing campaigns, centered on what matters most to marketers - getting customers into stores and accurately measuring lift, ROI and foot traffic." To learn more about Factual Measurement Intelligence or any of Factual's Marketing Solutions, visit www.factual.com. About Factual Factual is the location data company the world's most valuable brands and technology companies trust to understand and intelligently grow their businesses. We help product and engineering teams, marketers and data analysts build the best digital products, deliver more impactful marketing and transform their businesses with the most accurate and comprehensive data on places and people worldwide. Factual's customers include Amazon, Apple, Google, Facebook (News - Alert) and Microsoft. For more information, visit www.factual.com, read our blog and follow us on Twitter or LinkedIn.
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