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Jumpshot Launches Enhancements to Its Insights Platform, Allowing Marketers to Understand Online Shoppers and Competitors Like Never BeforeSAN FRANCISCO, April 10, 2019 /PRNewswire/ -- Jumpshot, the only company that unlocks walled garden data, today announced the release of two new analytics modules within its Insights platform. Jumpshot Insights, a marketing analytics solution, enables marketers to understand consumers' entire path-to-purchase online. These new features, Cross-Shopping and Purchase Analysis, detail this path like no other technology can. In addition, Jumpshot is offering a 14-day free trial of Jumpshot Insights for a limited time. The two new features provide marketers additional understanding of consumer browsing and purchase behavior that can be leveraged to grow market share. The Cross-Shopping feature provides a detailed picture of how consumers compare products from various brands across multiple retail sites. The Purchase Analysis feature presents which brands shoppers ultimately purchased after browsing multiple options. This performance data lets brands understand how and where consumers are making decisions, like never before. "Companies looking at only their own eCommerce data are missing a massive piece of the digital action," according to Deren Baker, CEO of Jumpshot. "Jumpshot has always had great data on digital transactions and the customer journey. Now, we are adding point-and-click ease for companies to understand the competitive nuances of the categories they play in and offering actionable insights on consumers' path-to-purchase. Data on this behavior is otherwise impossible to obtain, and it yields a picture of your true competitive set, missed opportunities, unexpected challenges and new opportunities to grow." Leading consumer goods company Unilever recently leveraged Jumpshot' Insights platform to build a growth strategy for Axe, improving its exposure to a hard-to-reach customer segment: males aged 18-35. Axe wanted to learn from what perspective customers read, watch and purchase online. Jumpshot Insights helped Axe understand the "body wash" category and its market share within that category. It analyzed the demographic composition and behaviors of males under 35 who buy Axe versus the general population. The Jumpshot Insights platform worked for Axe by revealing that its target segment:
With detailed data from Jumpshot, Unilever's Axe brand improved its understanding of how and where to most effectively reach their target customers. "We've been able to get to a level of insight using Jumpshot data that we've never seen before. The granularity of the digital behaviors and insights of a niche audience has been instrumental in building out targetable segments for the brand," said Rick van Yperen, head of global analytics & digital insights, Unilever. Jumpshot's enhanced Insights platform lets brand marketers and retailers:
About Jumpshot: Media Contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/jumpshot-launches-enhancements-to-its-insights-platform-allowing-marketers-to-understand-online-shoppers-and-competitors-like-never-before-300828387.html SOURCE Jumpshot |