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HKBN Group Appoints Elinor Shiu as Chief Marketing Officer -- Residential Services
[March 25, 2019]

HKBN Group Appoints Elinor Shiu as Chief Marketing Officer -- Residential Services

HONG KONG, March 25, 2019 /PRNewswire/ -- HKBN Group ("HKBN" or the "Group") announced today that Elinor Shiu has been appointed as Chief Marketing Officer -- Residential Services (''CMO -- Residential Services'') to lead the marketing strategies and operations of HKBN residential market business.

Elinor Shiu, Chief Marketing Officer -- Residential Services


HKBN logo

In every sense of the word, Elinor is HKBN's first home-grown CMO -- Residential Services, who has extensive experience in marketing management and business operations. She joined the Group's predecessor CTI in 1994 as a Marketing Trainee. From 2002 to 2004, she briefly joined HGC, and rejoined HKBN afterwards. Standing out for her leadership abilities, Elinor was appointed to serve as a ''Mini-CEO'' of Kowloon East District from 2008 to 2012, heading the district's overall residential business by overseeing a wide scope of functions including fibre network expansion, sales and retail management, installation and maintenance, and customer service. During that period, she led a team of 450 sales and operation Talents from Hong Kong and Guangzhou. Since 2012, Elinor has been one of HKBN's Co-Owners. Leveraging experiences from numerous positions across the Group's residential and enterprise solutions business, she became Head of Residential Marketing in 2018, and has, since then, successfully revamped the Group's residential services online platforms as well as drive its digital sales transformation. In addition, her stewardship has helped boost the Group's business, enhance operational efficiency and overall customer experiences.

HKBN Co-Owner and CEO, NiQ Lai said, "At HKBN, time and again we're most often inspired by Talents who lead with the drive and passion of an entrepreneur. As a Co-Owner with true 'skin in the game', Elinor has been absolutely driven with a hungry entrepreneurial mindset to unite HKBN in our goal to surpass the incumbent over time. Her appointment as CMO -- Residential Services will be pivotal in strengthening our marketing strategies and expand our residential quad-play market share. Her journey from trainee to CMO -- Residential Services also inspires all HKBNers with the knowledge that great contributions will always be fairly rewarded."  

Elinor Shiu said, "I am proud to be part of the team that grew HKBN from a company with less than 100 Talents to one of Hong Kong's largest telecom service providers with over 3,000 Talents. Together with our teams, I will continue to lead the Group's continued growth, by aiming to break market norms and bring superior and top-value services to our customers to make our Hong Kong a better place to live.'' 

As HKBN's newly appointed CMO -- Residential Services, Elinor Shiu has also joined the Group's Management Committee, overseeing HKBN's continued growth with six other senior executives.

About HKBN Group

HKBN Group is Hong Kong's second largest provider of residential high-speed fibre broadband service and a fast growing enterprise solutions provider. The Group offers a wide range of telecommunications solutions for both the residential and enterprise markets, including broadband and managed Wi-Fi services, voice communication, mobile services, OTT entertainment, data centre services, integrated cloud services, data connectivity and system integration. HKBN owns an extensive fibre network in Hong Kong, which covers over 2.3 million residential homes passed and 2,400 commercial buildings. HKBN embraces "Make our Hong Kong a Better Place to Live" as its Core Purpose, and takes great pride in developing its Talents into a competitive advantage. The Group is managed by Co-Owners (supervisory-and-above-level Talents in the Group) who have invested their own savings to buy the shares of HKBN Ltd (SEHK Stock Code: 1310).

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