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IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market
[March 20, 2019]

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

ALBANY, N.Y., March 20, 2019 /PRNewswire/ -- IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, today announced the release of IEEE GlobalSpec CatalystTM: the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market.


The primary goal of IEEE GlobalSpec Catalyst is to simplify the marketing process by providing industrial marketers with user-friendly resources needed to set up and deploy sophisticated and targeted email and nurturing campaigns. IEEE GlobalSpec Catalyst allows users to easily access and segment audiences; create targeted contact lists for individual campaigns; select customizable templates designed to resonate with engineering and technical audiences; and analyze the results of a specific campaign with real-time data.

A comprehensive, multichannel media and marketing automation platform, IEEE GlobalSpec Catalyst is designed to reach and engage a targeted audience and nurture contacts into customers. As a dynamic extension of a marketing department, IEEE GlobalSpec Catalyst seamlessly fills in the gaps in the marketing department's expertise or bandwidth, solving the critical challenges of time and resource limitations faced by companies in the industrial space.

"Industrial marketers have traditionally looked to IEEE GlobalSpec toconnect them with the engineers and technical professionals who rely on us as a trusted source for both content and community," said Pete Hoelscher, chief operating officer of IEEE GlobalSpec. "With the launch of IEEE GlobalSpec Catalyst, we are expanding our partnership role with the companies we serve by providing them with an affordable, accessible and targeted solution to nurture and grow relationships with their unique audiences. It is our goal for all organizations in the industrial space to benefit from a new level of efficiency and sophistication, built especially for them, that IEEE GlobalSpec Catalyst delivers. We couple this with our dedicated team of digital marketing experts to provide the highest level of customer service and support for marketers."

To learn more about IEEE GlobalSpec Catalyst or to request a demo, contact Linda Uslaner, senior director of product marketing management, at 518.238.6527 or

About IEEE GlobalSpec
IEEE GlobalSpec is a community built by engineers, for engineers - delivering the single source for trusted, expert engineering content, information, insight, tools, and community for engineers and technical professionals across multiple industries and disciplines. An engaged community of more than 8 million industry professionals relies on IEEE GlobalSpec as a trusted resource at every stage of the research, product design, and purchasing process. For industrial marketers, our mission is to provide comprehensive digital media solutions that connect manufacturers, distributors and service providers with engineers and allied technical professionals and generate unparalleled results – delivering measurable and actionable awareness, demand and engagement opportunities at all stages of the buy cycle. Learn more at

About IEEE
IEEE is the largest technical professional organization dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics. Learn more at

Amber Cooleen
Senior Director, Audience Development

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