[March 20, 2019] |
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Zebra Study: Seven in Ten Enterprises Cite E-commerce Driving Need for Faster Field Operations
Zebra
Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of
the enterprise with solutions and partners that enable businesses to
gain a performance edge, today announced the results of its latest
vision study on the Future
of Field Operations. The study reveals mobile technology investment
is a top priority for 36 percent of organizations and a growing priority
for an additional 58 percent to keep up with rapidly evolving and
increasing customer demand. The findings indicate investments will be
made in disruptive technologies and enterprise mobile devices to enhance
front-line worker productivity and customer satisfaction in field
operations including fleet management, field services, proof of delivery
and direct store delivery workflows.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190320005028/en/
Zebra's Future of Field Operations Vision Study (Graphic: Business Wire)
"Driven by the acceleration of e-commerce along with customer's
heightened expectations and more focus within companies on
differentiating service levels, the field operations industry is rapidly
adapting the way it looks at its mobile technology investments," said Jim
Hilton, Director of Vertical Marketing Strategy, Manufacturing,
Transportation & Logistics, Zebra Technologies (News - Alert). "Our study
shows how growing challenges related to the on-demand economy drive
organizations to adopt transformative, disruptive technologies such as
augmented reality and intelligent labels to provide visibility and
integrate business intelligence for a performance edge."
KEY SURVEY FINDINGS
Equipping front-line workers with enterprise mobile devices remains a
priority to stay competitive.
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The survey shows today only one-fifth of organizations have a majority
of their field-based operations using enterprise mobile devices. This
is estimated to reach 50 percent in five years.
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Respondents indicate most organizations intend to invest in handheld
mobile computers, mobile printers and rugged tablets. From 2018 to
2023, handheld mobile computer usage with built-in barcode scanners is
forecasted to grow by 45 percent, mobile printers by 53 percent and
rugged tablets by 54 percent. The higher levels of inventory, shipment
and asset accuracy provided by using these devices is expected to
increase business revenues.
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A key driver of productivity, efficiency and cost-savings in field
operations is ensuring ruggedized enterprise devices replace
traditional consumer ones. Nearly 80 percent of respondents usually or
always conduct a total cost of ownership (TCO) analysis of business
devices prior to making a capital expenditure. Only 32 percent of
respondents believe that consumer smartphones have better TCO than
rugged devices.
Tertiary concerns and post-sale factors are important for
organizations when evaluating front-line worker enterprise mobile
devices.
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The survey reveals these TCO considerations when investing in new
front-line enterprise technology: replacement (47 percent), initial
device (44 percent), application development (44 percent) and
programming/IT (40 percent).
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Almost 40 percent of respondents say device management and support
costs are important as well as customer service (37 percent), device
lifecycle cadence (36 percent) and repair costs (35 percent). Such
factors increasingly influence the purchase cycle, showing that those
who do not provide clear value or cannot control these costs will
quickly be overtaken by those who do.
Emerging technologies and faster networks are disrupting field
operations.
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The survey shows seven in ten organizations agree faster mobile
networks will be a key driver for field operations investment to
enable the use of disruptive technology.
-
Significant industry game-changers will be droids and drones, with
over a third of decision makers citing them as the biggest disruptors.
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The use of smart technologies such as sensors, RFID, and intelligent
labels also play a role in transforming the industry. More than a
quarter of respondents continue to view augmented/virtual reality (29
percent), sensors (28 percent), RFID and intelligent labels (28
percent) as well as truck loading automation (28 percent) as
disruptive factors.
KEY REGIONAL FINDINGS
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Asia Pacific: 44 percent of respondents consider truck loading
automation will be among one of the most disruptive technologies,
compared respectively to 28 percent globally.
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Europe, Middle East and Africa: 70 percent of respondents agree
e-commerce is driving the need for faster field operations.
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Latin America: 83 percent agree that faster wireless networks
(4G/5G) are driving greater investment in new field operations
technologies, compared with 70 percent of the global sample.
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North America: 36 percent of respondents plan to implement
rugged tablets in the next year.
SURVEY BACKGROUND AND METHODOLOGY
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The Future of Field Operations Vision study reports why mobile
technology investment is a top priority for organizations, with over
half planning investments to keep pace with more proactive,
customer-centric, business-driven systems.
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The online survey interviewed 2,075 mobility decision makers from 20
countries across the United States, Canada, Brazil, Mexico, Colombia,
Chile, Argentina, France, Germany, United Kingdom, Italy, Sweden,
Netherlands, Saudi Arabia, South Africa, China, India, Japan,
Australia and New Zealand.
ABOUT ZEBRA
Zebra (NASDAQ: ZBRA) empowers the front line of business in
retail/ecommerce, manufacturing, transportation and logistics,
healthcare and other industries to achieve a performance edge. With more
than 10,000 partners across 100 countries, we deliver industry-tailored,
end-to-end solutions that intelligently connect people, assets and data
to help our customers make business-critical decisions. Our
market-leading solutions elevate the shopping experience, track and
manage inventory as well as improve supply chain efficiency and patient
care. Ranked on Forbes' list of America's Best Employers for the last
three years, Zebra helps our customers capture their edge. For more
information, visit www.zebra.com
or sign up for our news
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View source version on businesswire.com: https://www.businesswire.com/news/home/20190320005028/en/
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