TMCnet News
Reflect, BrightSign, & D3 Team Up to Deliver Impressive LED Arrays for Levi's in Times SquareDALLAS, March 19, 2019 (GLOBE NEWSWIRE) -- Reflect, an award-winning provider of retail digital signage programs and longtime digital partner to Levi Strauss & Co., today announced that they teamed up with D3 and BrightSign to create a striking visual experience at the recently opened Levi’s flagship store in Times Square. At nearly 17,000 square feet, it is the largest Levi’s flagship store in the world. The multi-level location offers the very best in store design, product assortment and omni-channel capabilities, highlighted by the prominent use of AV treatments that create striking visual interest throughout the store. Originally established in 1853, Levi Strauss & Co. is one of the world’s largest apparel companies with 500 stores worldwide, and products available in over 100 countries. When tasked with creating a modern environment that was not only welcoming but also told the story of the brand, Levi’s turned to Reflect. Reflect – which also oversaw the digital design and integration of the San Francisco Levi’s store – leaned heavily on the use of LED panels to create large-scale vignettes in prominent, high-traffic areas. In total, 10-million LED pixels blanket more than 1,000 square feet of prime wall space located on both levels of the store. The full array of LEDs – supplied by D3 LED – are powered by just two BrightSign XT1144 media players. The inclusion of two additional BrightSign XT1144 media players ensures a high degree of redundancy. “Times Square stores are among the highest-visibility retail establishments in the world. Delivering a brand-right digital experience was our goal,” said Brandie Perkins, Senior Account Manager at Reflect. “We entrusted BrightSign media players to deliver a fail-safe media distribution platorm. Not only did we have the benefit of BrightSign’s unrivaled reliability, but we were able to drive content for the entire store with just two players – a true testament to the robust capabilities of BrightSign hardware.” The store has three massive LED panels in key areas – a 41-foot curved panel on the street level near the store entrance, one panel wrapped around the escalator and an 82-foot-wide U-shaped panel wrapped around the grand hall located downstairs. “Levi’s flagship store in Times Square is an impressive demonstration of the near-limitless scale, shape and orientation possibilities with our LED displays,” said George Pappas, CEO at D3 LED. “Installations like these showcase how LED displays with eye-catching imagery draw in visitors, create the desired mood and support the brand simultaneously.” For more information about this deployment, Click Here. About Reflect About BrightSign About D3 MEDIA CONTACT |