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Demandbase Expands ABM Platform with Cross-Campaign AnalyticsSAN FRANCISCO, March 14, 2019 /PRNewswire/ -- Demandbase, the leader in Account-Based Marketing (ABM), today launched Cross-Campaign Analytics at its 6th Annual ABM Innovation Summit. Cross-Campaign Analytics provides B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and campaigns so they can measure the impact of their investment. [Click-to-Tweet]: Unleash the power of ABM. @Demandbase launches Cross-Campaign Analytics at the #ABMSummit giving B2B marketers a single view of account-based engagement across vendors & channels https://demandb.se/2Cq5yhx "ABM continues to grow and evolve, but one of the biggest challenges that B2B marketers continue to face is the ability to truly understand which investments are successfully reaching accounts and buying committees," said Chris Golec, CEO of Demandbase. "Most B2B marketers invest across different vendors, such as LinkedIn, Google and Facebook, but can't get a single view into the performance across these campaigns. Cross-Campaign Analytics is the first ABM-centric solution that lets you compare vendors and channels in one place so you can maximize your campaign perfomance and reach the right accounts." Cross-Campaign Analytics allows marketers to put an ABM lens across all of their campaigns and compare side-by-side any program. This includes advertising campaigns run with Demandbase, campaigns run with direct publisher buys, campaigns executed through more traditional demand-side platforms (DSPs) -- and even beyond advertising, for paid search and email initiatives. Cross-Campaign Analytics provides a single view into campaign performance, with cross-channel visibility for the three most critical criteria for any marketer:
For more information on Cross-Campaign Analytics, visit https://www.demandbase.com/solutions/targeting/cross-campaign-analytics/. About Demandbase View original content to download multimedia:http://www.prnewswire.com/news-releases/demandbase-expands-abm-platform-with-cross-campaign-analytics-300812163.html SOURCE Demandbase |