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Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their ChildrenSAN FRANCISCO, March 12, 2019 (GLOBE NEWSWIRE) -- Swrve, a global leader in intelligent customer engagement, today announced Hopster, the pre-school learning and entertainment platform, has leveraged Swrve’s AI-enabled platform to more easily and freely speak directly to parents and guardians about subscriptions and current promotions for safe, quality content for their children. Hopster creates and markets content that adheres to kidSafe and the Children's Online Privacy Protection Act (COPPA) regulations and protects children from ads. To reach its audience with promotional content, Hopster had to elevate its mobile marketing efforts without compromising messaging, and send and manage all subscription-related notifications in a compliant manner. Hopster needed a solution that offered capabilities, such as A/B testing, that could help optimize messaging across multiple touchpoints — including onboarding, re-engagement, and upsells, among others — with its brand. By usng Swrve and its intelligent customer engagement platform, Hopster was able to effectively reach and captivate new and existing users with dynamic and data-driven in-app and push messaging. Not only did Swrve enable Hopster to more easily promote new content, but it also allowed it the freedom to speak to parents of more than 800,000 families in over 35 countries as individuals in their Swrve-supported inbox. With Swrve, Hopster was able to realize the following returns on its investment:
“Swrve is thrilled that Hopster has realized improved app engagement and retention rates by incorporating Swrve’s intelligent mobile marketing and customer engagement technology into its messaging strategy,” said Tom Aitchison, CEO of Swrve. “By implementing Swrve to improve the reach and relevance of its customer messaging, the company continues to build engaging customer experiences and set the standard for creating safe and engaging content for parents and their children.” About Swrve About Hopster – www.hopster.tv
Media Contact: BOCA Communications [email protected] |