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Lucky Brand Selects Amperity to Fuel Customer Data StrategySEATTLE, March 12, 2019 /PRNewswire/ -- Amperity today announced Lucky Brand is deploying its leading Customer Data and Identity Platform to help manage and unify the brand's first-party customer data. Lucky Brand will leverage Amperity's best-in-class data management and identity resolution capabilities to build a better customer data foundation, drive revenue, and enhance the customer experience. "Customers are at the center of everything we do at Lucky Brand. This means we strive to personalize every interaction and touchpoint to ensure we give our customers the best experience possible," said Michael Relich, Chief Operating Officer of Lucky Brand. "We chose Amperity because their technology allows us to take our data strategy to new heights. The Amperity platform enables us to build more complete, current, and connected customer profiles than any other platform in the marketplace — the results speak for themselves. In a matter of weeks, we've identified 1.5 million previously anonymous customers and correctly attributed $192 million in CLV by linking siloed data sources. This is the first step in building a holistic and actionable understanding of our customers, and the foundation for best-in-class personalization and customer experiences." Amperity's technology links previously disconnected data sources and fuels their Customer Relationship Management System (CRM) with clean, deduplicated data. Using Amperity's AI-powered identity resolution, the brand saw an immediate 15 percent improvement in match rates and deduplication on top of their existing merge process. Relich adds, "There's no other CDP on the market with identity resolution capabilities that come close to Amperity's. We're finding connections in our data where there are no unique identifiers. Without the power of Amperity's algorithms, those connections would remain hidden and the data would simply go to waste." Working together, Lucky Brand ad Amperity will build a better customer foundation that will:
Amperity's product works for Lucky Brand and its other customers by continuously ingesting raw customer data in its native format, and using machine learning to resolve identities even when records lack unique identifiers across systems. The result is unified customer databases that aggregate data from online and offline transactions, loyalty programs, email interactions and more — data that was otherwise impossible to unify and take action on. Deploying Amperity will also allow Lucky Brand to directly build SQL and visual segments, and programmatically orchestrate customer data for targeting, suppression, and analytics. Lucky is projecting $11 million in Year One Return-on-Investment potential, based on efficiency gains, new use cases, and enhanced personalization opportunities. "Iconic companies like Lucky Brand choose to work with Amperity because digital transformation requires a fundamental shift in the way companies think about and harness their customer data," said Kabir Shahani, CEO of Amperity. "This means new ways of solving the proverbial data problem through technology and in partnership with a team of proven engineers, marketers and data scientists dedicated to helping companies better understand their customers. We look forward to continuing to drive revenue and cut costs for Lucky Brand, while building their foundation for long-term customer focus." About Amperity To learn more, visit Amperity.com. About Lucky Brand View original content:http://www.prnewswire.com/news-releases/lucky-brand-selects-amperity-to-fuel-customer-data-strategy-300810691.html SOURCE Amperity |