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Acorn International's Acorn Entertainment Adds New Brand Trella Urban Forestry to RosterSHANGHAI, Feb. 19, 2019 /PRNewswire/ -- Acorn Entertainment (AE) announced today that it has signed Trella Urban Forestry Technologies LLC (Trella) to its lineup of brands that it represents in China. AE will provide Trella a full suite of online, multichannel and multimedia promotional services to grow the value of its brand in China. Trella is a U.S. & China-based company focused on providing sustainable forestry solutions to meet China's fast-growing urban forestry needs. Given that part of Trella's marketing focus is on Chinese millennial youth and youth culture, AE has been retained to drive social media marketing awareness of the Trella brand online and through social channels. "We at Trella are thrilled to be working with Acorn Entertainment to build the Trella brand in China," said Justin Krane, Principal at Trella. "A major part of accomplishing our mission to provide innovative solutions to the environmental challenges raised by China's rapidly growing cities involves raising awareness of the benefits of urban forestry. And with AE, we are confident that Trella can bring its vision for China to fruition." One of AE's brand pillars is "giving back" since it recognizes that good business focused on the youth generation and youth culture today must involve a social message. Jacob A. Fisch, CEO and President of Acorn International (NYSE: ATV), the parent company of Acorn Entertainment noted: "With AE's recent engagement in the global campaign to reduce single-use plastic, and with AE's acquisition of new client Go FO, a faux fur fashion brand, we recognize that good business is increasingly about 'giving back' and doing the right thing for generations to come." AE provides a full suite of online and offline, multichannel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the U.S., who seek to maximize their brands in China and increase their "Monetization Ratio" (namely the ratio of income generated from social media engagement relative to the size of the social media engagement). AE's goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, as well as e-commerce. "We are delighted to have Trella as a new clent and to help it grow the value of its brand in China," said Brittany Li, head of Client Acquisition at Acorn Entertainment. "It's a great business and its focus on sustainable forestry definitely resonates with the youth audience in China." About Trella Urban Forestry Technologies LLC About Acorn Entertainment About Acorn International, Inc. In the Product Division, Acorn sells product primarily through e-commerce channels in China, as well as through offline distribution and outbound marketing. In the Content Division, Acorn monetizes content. Specifically, in the Content Division, Acorn has redirected its direct marketing know-how to digital media in China, launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation and distribution. In the Influencer Management Division, Acorn brings, through the creation of digital social content, leading U.S. celebrity talent and brands to China, representing their in-country digital presence. For more information visit www.acorninternationalgroup.com. Safe Harbor Statement Media Contact: Investor Contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/acorn-internationals-acorn-entertainment-adds-new-brand-trella-urban-forestry-to-roster-300797734.html SOURCE Acorn International, Inc. |