[February 11, 2019]

Pattern89 Launches Creative Planner

Pattern89, which offers a best-in-class artificial intelligence platform to improve advertising results on Facebook (News - Alert) and Instagram, announced today that it is launching Pattern89 Planner. The new creative planning tool provides deep analysis of over 2,500 ad dimensions and offers data-backed insight to inform future ad performance. Using statistically-significant data, the Pattern89 Planner enables advertisers to build stronger performing creative to deliver increased revenue.

Advertisers can use the Pattern89 Planner to discover what creative elements perform best for:

• Specific campaign objectives
• Audience (News - Alert) segments like retargeting, lookalikes, demographic or geographic targeting
• Channel placement including news feed, Instagram stories, and more

Pattern89 Planner provides real-time data processing, analyzing marketers' ads at a granular level to help them develop more effective campaigns for larger reach and better results. The tool is underpinned by ARGO, Pattern89's artificial intelligence (AI) engine, which analyzes millions of advertiser data points and past ad performance to determine what ad elements are resonating best with their target audiences throughout their funnel.

Both agencies and brand marketers are finding success with the Patter89 Planner because it is completely customizable to each brand's specific needs and can analyze thousands of ad dimensions, a small sampling of which include:

• Format and Placement
  • Which format is working best -- images, carousels or videos?
  • Do Instagram stories outperform Facebook newsfeed?

• Copy
  • Which headline is generating the strongest engagement?
  • What messaging sentiment is delivering the most impact?
  • What character count performs best?
  • What emojis are resonating?
• Imagery
  • Are square, portrait or landscape images working best?
  • What colors are resonating for the brand?
  • Do photos with a certain number of faces lead to greater success?
  • Which image tags generate the best results?

• Video
  • What video length is the sweet spot for a user's ads?
  • How many scene changes are audiences wanting?
  • What kind of text should a brand include in its video ads?

"The Pattern89 platform is built with advertisers' needs in mind," said R. J. Talyor, founder and CEO of Pattern89. "They have been seeking a way to determine which creative elements drive the best results -- deeper than what is possible with a tool like Facebook Ads Manager. The Pattern89 Planner is the solution, enabling them to find the best-performing creative by audience, placement and channel, and generate the highest return possible on their social ad investments."

For more information on the Pattern89 Planner, including a complimentary 14-day trial, visit www.pattern89.com.

About Pattern89

Pattern89 combines the power of AI with unprecedented Facebook and Instagram advertiser data to help brands discover the ad elements that most impact paid social performance. By identifying successful patterns in companies' social ad data and analyzing results to hone future campaigns, Pattern89 keeps businesses' social ads up-to-date and maximized for performance. For more information, visit www.pattern89.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190211005073/en/

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