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The Market's Leading, AI-Driven, Machine Learning Engine Speeds up Personalized Sound to Hearing Aid Users
[February 08, 2019]

The Market's Leading, AI-Driven, Machine Learning Engine Speeds up Personalized Sound to Hearing Aid Users

As promised at the launch of this product, WIDEX EVOKE continues to improve on being "intelligent today, smarter tomorrow".

Thanks to the extensive amount of user input collected, the 2nd generation of SoundSense Learn can find the user's optimal setting 25% faster than before. While doing so, it now shows users, in real-time, how quickly they are achieving their best personal sound experience. This new patent-pending interface is also designed to enhance the 2nd Generation SoundSense Learn experience while engaging and encouraging the user.

"Less than a year after launching WIDEX EVOKE, our focus on delivering innovation to WIDEX EVOKE users is showing great results. Today, 94% of users already prefer the WIDEX EVOKE sound in challenging environments - and now we're making sure SoundSense Learn users can get to their personalized sound experience even faster and more efficiently. And it's all thanks to the SoundSense Learn sers around the world," says CEO Jørgen Jensen.

WIDEX EVOKE was the first hearing aid to use machine learning to deliver a truly personalized sound, in the moment, by letting users choose their listening intention and create their own personal listening preference via SoundSense Learn. SoundSense Learn takes this anonymized input from every user, collects it in the cloud, and then Widex experts analyze it to create a better experience for all users.

With data being collected from around the world, Widex will continue the quest for a "smarter tomorrow" where the AI-driven SoundSense Learn will help not only users, but also hearing care professionals converge towards personalized perfected hearing.

About Widex

At Widex we believe in a world where there are no barriers to communication; a world where people interact freely, effortlessly and confidently. With 60 years' experience developing state-of-the-art technology, we provide hearing solutions that are easy to use, seamlessly integrated in daily life and enable people to hear naturally. As one of the world's leading hearing aid producers, our products are sold in more than 100 countries, and we employ 4,000 people worldwide. Read more at

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