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Expensify Announces First-Ever Television Ad, Set to Debut During Super Bowl LIII
[January 17, 2019]

Expensify Announces First-Ever Television Ad, Set to Debut During Super Bowl LIII

SAN FRANCISCO, Jan. 17, 2019 /PRNewswire/ -- Expensify, the world's most widely used expense management platform, will premiere its first-ever television ad during Super Bowl LIII on February 3. The upcoming 30-second spot will feature two notable talent putting an entertaining and elaborate twist on one of the most tedious financial management tasks in the workplace and beyond: filing expense reports.

The start of an evolution of the Expensify brand, the Super Bowl spot was developed by Emmy award-winning creative collective JohnXHannes New York and will air during the second quarter of the Super Bowl. The ad is part of a national, multi-channel marketing campaign, "You Weren't Born To Do Expenses," with unconventional pieces of content and assets to come out from Expensify over the next few weeks.

"Given that we have more customers than the rest of the industry combined, people are surprised to learn that we got here entirely without advertising," said David Barrett, Founder and CEO of Expensify. "We've grown 100% through word of mouth, but life's too short to let others do the talking, and what better place to grab the mic than the Super Bowl?"

The campaign, which officially kicks off next week and will continue through the 61st Annual Grammy Awards this Februay and beyond, includes digital and film content; takeovers and digital banners; and out-of-home advertising.

Founded in 2008, Expensify has quickly become the innovation leader in automated receipt and expense management with an easy-to-use mobile and web app. With entirely automated expense reporting processes and features such as patented SmartScan technology, company card management, and integrations with all major accounting softwares, Expensify has quickly grown to serve over 60,000 businesses globally. For more information, visit

JohnXHannes New York is an Emmy award-winning creative collective that develops and produces insightful and impactful creative at the junction of culture, storytelling, and technology. Recently, the agency's feature film "Corazon" premiered at the Tribeca Film Festival and won the Cannes Lions Grand Prix. JXH has worked with Beats By Dre, Squarespace, Nike, Under Armour, Expensify as well as cultural influencers 2 Chainz, Serena Williams, John Malkovich, Gisele Bundchen and Michael K. Williams. Their work has been featured in The New York Times, Time, Vanity Fair, Vogue, and on CNN, and "The Tonight Show Starring Jimmy Fallon." JXH has been awarded the highest industry accolades for both creativity and effectiveness, including an Emmy, multiple Webbies, the Cannes Grand Prix, D&AD, Gold Effies, and honored by the United Nations. For more information, please visit


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