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Data Decisions Group Acquires Reach AnalyticsCHAPEL HILL, N.C., Jan. 9, 2019 /PRNewswire/ -- Data Decisions Group, a leading provider of data, research and marketing services, today announced their acquisition of Reach Analytics, a predictive marketing technology startup in Silicon Valley. Data Decisions Group can now score a national prospect database in 6 minutes and produce an increase in customer acquisition results of 4-7X. Marketers have an increasingly urgent need for 'Smart Data' to drive better decisions. Many traditional predictive methods exist, but they are too slow while machine learning tools do not explain/describe their outcomes, so they provide no insights for management. "The consumer marketplace is fragmented with a strong need for on-demand personalization," said ike Hail, CEO at Data Decisions Group. "Marketers must have fast and accurate predictive decisions to drive relevant communication. No one produces better models more quickly than we do with the "Reach Predictive Platform" Hail previously co-founded KBM Group, and he served as the CEO of Yankelovich. Mike created the marketing services firm Data Decisions Group in 2016 in collaboration with long-time business partner Steve Lerner. The new DDG offering allows marketers to:
Steve Lerner, Chairman at Data Decisions Group observed, "If we can effectively organize primary market research with data aggregation and analytics using today's marketing stack, the consumer enjoys a better customer experience and the marketer benefits greatly." About Data Decisions Group For over three decades, our staff has pioneered many of the industry's most effective data-driven strategies and methods for insurance customer acquisition, growth and retention. We are members of the Data & Marketing Association (DMA) and the Insights Association. Offices located in Dallas, Chapel Hill, Atlanta, and Redwood City. Company Contact: Whitney Hamilton
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