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SAC - Data, Technology and Art Consulting Services Solutions for the World Marketing Communication in Indonesia
[December 09, 2018]

SAC - Data, Technology and Art Consulting Services Solutions for the World Marketing Communication in Indonesia

JAKARTA, Dec. 10, 2018 /PRNewswire/ -- The growth and development of the world of communication, the creative industry and the digital world in Indonesia feels very significant and has a positive impact on all sectors. The role of technology in all aspects of life also changes the marketing communication procedures. This is what underlies the development of Semut Api Colony and Klix Digital, one of the first local digital advertising agencies in Indonesia, which is now transforming and introducing a new name to SAC which stands for Science, Art & Communications, a data-based, communication technology marketing consulting service solution.

(left) Chief Operating Officer SAC, Rayandityo Muktiaki and (right) Chief Executive Officer SAC, Antonny Liem pose in front of SAC new logo.


(left) Chief Executive Officer SAC, Antonny Liem and (right) Chief Operating Officer, Rayandityo Muktiaki

Starting with thetransition and internal business realignment process since December 2016, finally in October 2018, Semut Api Colony and Klix Digital officially joined under the name SAC. By combining digital, above the line, data, technology and Public Relations services; SAC is now more complete in responding to the challenges of the Indonesian digital and communication world.

Unlimited creativity supported by relevant technological innovations is a characteristic of the two major icons in the Indonesian digital advertising world, acknowledged by variety of awards. These awards include The Best Digital Campaign from Bubu Awards V.06, Pinasthika Agency of the Year 2010, Gold Winner of Pinasthika Creativestival XV 2014 and many more.

Antonny Liem, Chief Executive Officer of SAC said that the high challenge and complexity in the world of communication in Indonesia requires them a significant transformation. "The transformation of the digital world and communication in Indonesia has been very rapid. Therefore, we as enablers of clients also need to enrich ourselves with new knowledge and relevant services. This is not only to answer the challenges of the future, but also to contribute in creating the ecosystem of the world of communication and digitalism in Indonesia by carrying out our beliefs in combining science, art and communication that drive human emotions," Antonny explained.

According to Rayandityo Muktiaki, SAC's Chief Operating Officer, related to transformation, not only how we do things, new services and names, but also there were significant changes from the logo side. "We carry out a comprehensive transformation, including the logo. The letter S which is described as a hook - an analogy to hook and attract consumer attention - because we understand that what we are doing is bridging consumer needs with what the brand has," explained Rayan.

"Our unlimited creativity, innovation and deep understanding of user experience (UX) seen as pyramid symbol facing upward in our logo. We also use red as a symbol of high enthusiasm, positive thinking and courage."

To strengthen its business strategy, SAC also cooperates with its affiliated company, MXA (Media X Asia), a digital media agency for planning, purchasing and online campaign strategy. It is hoped that this collaboration will present a solid presence in the Indonesian marketing industry.

About SAC

SAC stands for Science Art Communications, a data-based, technology and art consulting services company in Jakarta, Indonesia. We work with National Bank, Tobacco, FMCG & Tech.

About MXA

MXA is a digital media agency for planning, purchasing and online campaign strategy & consultation.

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