TMCnet News
MTN DEW® AMP® GAME FUEL® Unlocks A New Level Of Gaming With First Drink Made By Gamers, For GamersPURCHASE, N.Y., Dec. 6, 2018 /PRNewswire/ -- In one of the most anticipated innovation launches of the upcoming year, MTN DEW AMP is bringing its bold, boundary-pushing style to the world of gameplay with the launch of its newest beverage: MTN DEW AMP GAME FUEL®. Including ingredients shown to improve accuracy and alertness, and complete with a no-slip grip and unique re-sealable lid, MTN DEW AMP GAME FUEL allows players an enhanced gaming experience. But the best part? MTN DEW AMP GAME FUEL is designed by gamers, for gamers, curated for those who thrive on the thrill of competition. "Knowing gaming is an endurance sport, we listened to what players have been asking for when it comes to a beverage," said Erin Chin, senior director, marketing, Mountain Dew. "MTN DEW AMP GAME FUEL is the first-ever drink created specifically for gamers and stands in its own category. It has energy credentials with its vitamin-charged and caffeine-boosted formula, and we can't wait to share it with the gaming world come January." Level 1: Epic Co-Ops "MTN DEW AMP GAME FUEL shares our vision for growing the audience for esports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online," said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. "CWL looks forward to working closely with the Mountain Dew team to develop the most exciting season in Call of Duty World League history." MTN DEW AMP GAME FUEL is also expanding its gaming roster with the addition of OpTic Gaming, an industry-defining esports, media and entertainment organization. "We are grateful to partner with such a prestigious beverage brand, as they share in the belief of our core values: precision and focus," said Ryan Musselman, president, Infinite Esports & Entertainment. "We look forward to helping launch th MTN DEW AMP GAME FUEL brand, and are excited for all of the new content and opportunities they will bring for the Green Wall." Level 2: Fuel FTW! Level 3: Next-Gen Hardware MTN DEW AMP GAME FUEL will launch all four flavors - Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike and Charged Original DEW - in retail stores nationwide on Monday, Jan. 14, 2019 in 16 oz. cans. Consumers will be able to find it in the energy door section of retail stores nationwide. MTN DEW AMP GAME FUEL is now available to pre-order at Amazon.com and Walmart.com. Visit Facebook.com/MountainDew to stay up to date on the latest, and join the conversation on Twitter at @mountaindew. About MTN DEW® AMP® About PepsiCo At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com. CONTACT Emily Amato * CALL OF DUTY WORLD LEAGUE is a trademark of Activision Publishing, Inc. View original content to download multimedia:http://www.prnewswire.com/news-releases/mtn-dew-amp-game-fuel-unlocks-a-new-level-of-gaming-with-first-drink-made-by-gamers-for-gamers-300761295.html SOURCE PepsiCo |