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Report: Mobify Looks Inside the Massive Mobile Cyber Week TurnoutVANCOUVER, British Columbia, Dec. 04, 2018 (GLOBE NEWSWIRE) -- Mobile shopping appears to be the holiday ecommerce gift that keeps on giving to retailers this season as mobile transactions and traffic increased not only over the predicted Black Friday and Cyber Monday but the entire week, according to research from Mobify.
While transactions and traffic share on desktop and tablet devices decreased YOY, mobile transaction and traffic share both rose 22% over 2017, indicating consumers appreciate the convenience and are more comfortable shopping on mobile. A decrease in visits to product detail pages (PDPs) on Black Friday suggests shoppers know what they want. And a 3% spike in the percent of online shopping cart landing pages (when a shopper goes directly to a cart at the start of a session) compared to the average November Tuesday, along with a month-long high for saved-cart shopping and purchasing, provide insights into the types of mobile shopping behavior retailers can study and capitalize on during peak engagement periods. “Last year, we saw mobile revenue jump, particularly for retail leaders, while two years ago we were looking at holiday mobile shoppers turning to their phones primarily on weekends,” said Mobify CEO Igor Faletski. “Now we have a prolonged digital holiday shopping week dominated by mobile with consumers who are savvy, engaged and ready to be sold to. This puts a lot of pressure on retailers to keep up with expectations across mobile, as well as across all screens and channels.” Highlights of Mobify’s review of shopping data covering the period from the days leading to Black Friday through Cyber week:
For additional graphics, visit the Mobify Insights Blog. “Shoppers are clearly interested in extending holiday shopping via mobile,” according to Mobify’s Faletski. “Promotions like flash sales throughout the week and ensuring that products are in stock after the holiday rush are essential. Retailers have to be ready to deliver not just a good, short-term mobile commerce experience, but a great one that is sustainable and at the center of their customers’ purchasing preferences.” About Mobify A photo accompanying this announcement is available at //www.globenewswire.com/NewsRoom/AttachmentNg/e7c79fd1-7e2b-416e-b904-44fc873aa454
Contact: Betsy Kosheff 413-232-7057 [email protected] |