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Romance or Finance: What Matters Most?Matters of the heart are quickly becoming worries of the wallet, as 56 percent of Americans say they want a partner who provides financial security more than "head over heels" love (44 percent). This sentiment is held by both men and women (54 percent, compared to 57 percent), whereas Generation Z (born between 1996 and 2010) is the only generation to choose love (54 percent) over money (47 percent). These findings come from the latest Merrill Edge Report, which reveals Americans' increasingly complex relationship with their money, significant others and financial futures. Merrill Edge releases this national, biannual study of more than 1,000 mass affluent Americans1 to take an in-depth look at their ever-evolving financial concerns and priorities. "Americans are saving money at record rates, and yet we're seeing people of all ages look to their current and prospective partners to secure their financial futures. Economic uncertainty and a lack of financial planning seem to be creating this burgeoning trend of dependence on others for financial security," said Aron Levine, head of Consumer Banking and Merrill Edge. "We believe that it's crucial to have a financial plan at every life stage in order to achieve financial goals and stay on the right path to financial success." Merrill Edge helps investors plan for the future at every stage of life with tools and resources designed to help clients build solid savings habits, budget effectively, prepare for emergencies, and invest for their life's goals, whether saving to buy a house, paying off student loans, preparing for retirement, or simply trying to make ends meet. Clients can be self-directed; work with a Financial Solutions Advisor™; or access Merrill Guided Investing, an online advisory program that offers portfolio management strategies developed by the company's Chief Investment Office.2 Since Merrill Edge launched in 2010, it has grown to $203.9 billion in assets and more than 2.5 million accounts. Merrill Edge Report respondents also said they prefer a partner who is career-focused (63 percent) over socially conscious (37 percent); frugal (55 percent) more than philanthropic (45 percent); and a saver (83 percent) rather than a spender (17 percent).
When money doesn't talk They even postpone the "money talk" with their significant others, with the majority admitting they rarely talk about their:
Saving to save Additionally, 24 percent of Americans say nothing is constraining their ability to save for the future, while 73 percent think they can have everything they want in life, as long as they save and budget accordingly. But it is clear that saving does not equate to planning. The majority say they have no monetary goal in mind for many of life's major milestones. For example, 67 percent are unsure how much money they should save before having a baby. Many also admit they have no "magic number" for the following:
Even for retirement, half have no goal in mind. And of those who do have a "magic number," 79 percent are aiming low, reporting they are saving for less than $1 million. Americans even think that their planned retirement age will change an average of 15 times throughout their lives. This lack of planning extends well after they are gone. Ninety-three percent agree that it is important to create a will, yet only 42 percent currently have one.
Next-gen finances Respondents are also increasingly embracing artificial intelligence (AI) in their financial lives, with 49 percent already comfortable with AI providing financial guidance, managing day-to-day finances (49 percent), and making investments (47 percent). They even say they would be comfortable using AI to protect their home (67 percent), do their job (41 percent) and drive their car (41 percent). Many predict in the next five years, the investment guidance they receive will be primarily via digital channels (74 percent); mobile trades will be the norm (69 percent); and less than 20 percent of trades will occur on the Stock Exchange floor (63 percent). "Perhaps this rapid adoption and reliance on technology will inspire Americans to take action and plan for their financial futures," said Levine. "At Merrill Edge, we're taking a high-tech and high-touch approach to marry the best of the digital and physical worlds, providing our clients financial advice and planning on their terms." For more in-depth information about the financial behaviors and priorities of mass affluent Americans, read the entire Fall 2018 Merrill Edge Report. A complementing infographic is available here.
1 Merrill Edge Survey Methodology 2 The Chief Investment Office (CIO) develops the investment strategies for Merrill Guided Investing (MGI), including providing its recommendations of ETFs and related asset allocations. Managed Account Advisors LLC, Merrill Lynch's affiliate, is the overlay portfolio manager responsible for implementing the MGI strategies for client accounts, including facilitating the purchase and sale of ETFs in client accounts and updating account asset allocations when the CIO's recommendations change, while also implementing any applicable individual client or firm restriction(s).
Merrill Edge
Bank of America For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom. Click here to register for news email alerts. Neither Merrill Lynch nor any of its affiliates or financial advisors provides legal, tax or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions. Banking products are provided by Bank of America, N.A., and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation. Investing in securities involves risks, and there is always the potential of losing money when you invest in securities. Merrill Edge® is available through Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S), and consists of the Merrill Edge Advisory Center (investment guidance) and self-directed online investing. MLPF&S is a registered broker-dealer, Member SIPC and wholly owned subsidiary of Bank of America Corporation.
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