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Zeta Global and The Relevancy Group Announce Findings of Consumer Holiday Attitudes and Marketing Behaviors SurveyNEW YORK, Nov. 15, 2018 /PRNewswire/ -- Zeta Global , a data-driven marketing technology company delivering 1:1 personalization at scale, and The Relevancy Group, a leading market research advisory firm have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors. Just in time for the active Black Friday/Cyber Monday peak period for retailers, this survey provides up-to-the-minute feedback on consumer shopping attitudes for holiday 2018. "The key for marketers this season is to use all of the data they have to fully understand their consumers, this means engaging in real-time listening and engagement now to have a positive effect on buying decisions until the end of the holiday shopping period," said Tim O'Leary, SVP of Onboarding Delivery at Zeta Global. "This survey provides the insight brands need to continue to be one step ahead of their competition." "Obtaining consumer shopping behavior patterns and predictions are vital for retailers during what many call their annual 'make or break' period," said David Daniels, CEO & founder, The Relevancy Group. "This year's findings will provide retailers with much-needed information about consumer plans for how, when, where and why consumers might spend their holiday dollars with a particular brand this season." Key Survey Findings: Email engagement remains high. Mobile devices dominate.
Mobile devices dominate online shopping, with respondents reporting they use the following for their primary shopping device:
Consumers Voice Brand Frustrations and Shopping Preferences When asked how likely they were to shop with a brand this holiday season that has identified them by name and also suggested a purchase based on a recent web search:
Consumer's top five frustrations with brand messaging includes: 5. Suggestions for a product that I have already purchased Black Friday/Cyber Monday Deals Still Attract Consumer Wallet Share Black Friday
Cyber Monday
Conducted October-November 2018, the 1,000-participant survey respondents consisted of 54% female, 45% male and ~1% transgender, ranging in age from 13 to 81 years old, with a mean of 44 years old. The annual average income for the group surveyed was $80,000. On average, each participant had two email accounts. For further information on the webinar and survey findings, please visit: http://www.relevancygroup.com/events/consumer-holiday-attitudes-and-marketing-behaviors-1 About Zeta Global CONTACT: Erin Keefe, [email protected] View original content:http://www.prnewswire.com/news-releases/zeta-global-and-the-relevancy-group-announce-findings-of-consumer-holiday-attitudes-and-marketing-behaviors-survey-300750768.html SOURCE Zeta Global |