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250ok Research Reveals Nearly 40 Percent of Consumers Report Promotional Emails Are Not Well Designed for Their Mobile Device250ok, a leader in advanced email analytics for deliverability, DMARC and email engagement, today announces a consumer-focused survey conducted in partnership with Lab42, revealing one in three consumers believe marketing emails are not well-designed. To address these findings, 250ok unveiled an update to its email design product, 250ok Design, providing marketers with the tools to transform the email marketing experience for consumers. 250ok's email design survey also revealed:
"Great design only matters if your campaigns land in the inbox and are optimized for every user experience," said Alex Griffis, 250ok vice president of product. "With the 250ok platform, marketers using any email service provider can build and test email designs, monitor deliverability, and track consumer engagement with ease." For those interested in the full findings, 250ok compiled the data in an infographic available on their website, no email or contact info required. 250ok launched in 2011 with the goal of reinventing email analytics and deliverability for today's data-driven marketer. 250ok provides an intuitive way to see all email data in one place. The 250ok platform and expert services are used by brands like Pinterest, Furniture Row and eHarmony, helping maximize email performance. For more information on 250ok Design, visit 250ok.com/tour/design. About 250ok 250ok's email intelligence platform provides products and services for advanced insights into email deliverability, sender reputation, fraud protection, and consumer engagement. Headquartered in Indianapolis, Indiana, 250ok provides data and insights for a large and growing number of businesses, including Marketo (News - Alert), Adobe, Arsenal F.C., University of Kentucky and Change.org.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181113005180/en/ |