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Cyber Monday: Janrain Survey Shows Consumers Trust Amazon, Online Retailers with Personal DataPORTLAND, Ore., Nov. 12, 2018 /PRNewswire/ -- Janrain®, the company that pioneered the Customer Identity and Access Management (CIAM) category, today announced the results of its Brand Trust Survey, which shows U.S. consumers generally trust online retailers with their personal data. This should come as welcome news to the many online retailers around the world that are preparing for their ecommerce sites to meet peak demand on Cyber Monday, conceived by marketing companies and online retailers in 2005 as a means to encourage people to kick off their online Christmas shopping on the Monday after Thanksgiving. According to Adobe Insights, last year's Cyber Monday transactions hit a record $6.59 billion. With this year's Cyber Monday just around the corner, Janrain surveyed over 1,000 U.S. consumers and found 48% will try to only buy from companies they believe will protect their personal data, though they don't fully trust all of the brands they conduct business with. A third of consumers said they will only buy from companies they can trust will protect their data. 14% said trust won't factor into their purchases, because they don't believe any company can protect their personal data. Ranking America's Least Trusted Businesses When Janrain asked consumers to name the types of businesses they trusted least, online retailers appeared near the bottom of the list among other more trusted organizations. The full list of businesses consumers consider the least trustworthy in terms of dataprotection are ranked as follows:
When asked to name the brands that are most and least trusted when it comes to protecting their personal data (without any prompts from Janrain), consumers ranked them as follows: Most Trusted:
Least Trusted:
"Our survey supports the notion that trust is the central ingredient in maintaining strong brand value," said Janrain VP Marketing, Bryta Schulz. "The good news is trust in brands in general is holding strong despite the criticism some companies have opened themselves up to by not managing their customer data in a secure and responsible manner. But brands that want to maintain their customer loyalty will need to learn from the mistakes made by other businesses to keep that trust intact." 1,079 US-based residents 18 years-old and over participated in Janrain's Brand Trust Survey, conducted online in August of 2018. About Janrain Media Contact:
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