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TMCNET eNEWSLETTER SIGNUP Survey Reveals Which Brands Chinese American Millennials Want for Christmas
[November 09, 2018] Survey Reveals Which Brands Chinese American Millennials Want for Christmas

RICHARDSON, Texas, Nov. 9, 2018 /PRNewswire/ -- As the holiday shopping season kicks into gear, new research has forecasted those of Chinese descent to purchase 44% of the world's luxury products by 2025*, and 33% are buying them now. A survey done by, the #1 online shopping destination for Chinese-Americans, reveals which brands these buyers want. Dealmoon is the central nerve between these shoppers and American brands who are doing all they can to reach them.

The survey showed this consumer is particularly fond of triple-digit luxury skincare and haute designer handbags and sneakers. A sign of their penchant for splurgy luxury items, a 23.75 karat gold-plated hair dryer also topped the list, along with music-industry blessed headphones. 

6,126 millennial shoppers responded to a survey on the shopping recommendation site resulting in La Mer Crème de La Mer as the dominating product of desire (12%). Estêe Lauder Advanced Night Repair Synchronized Recovery Complex II came in as a close second at 9%. Clê de Peau Beautê Radiant Cream Foundation and La Prairie Skin Caviar Luxe Eye Lift Cream ranked in 3rd and 4th place. High demand for luxury accessories listed the Bvlgari Serpenti Bag and the Chloé Drew Shoulder Bag as must-haves. The Dyson Supersonic™ Hairdryer dressed in a hand-applied 23.75 karat gold leaf ranked so high that it inspired one user to post this 13-minute review on one of Dealmoon's 20M-trafficked social channels. A cozy Canada Goose Parka came in 8th and Dr. Dre's Beats Studio3 Wireless noise-cancelling headphones were the 9th most-favored of products. As the platform sneaker craze sweeps the globe, the Alexander McQueen Lace Up Platform Sneaker placed 10th. Other brands that placed high and landed in the homes of these consumers included Gucci, Yves Saint Laurent, GLAMGLOW, Giorgio Armani, Apple, Lancôme and UGG.

"One of the most unique things about this consumer," said Co-Founder and CMO Jennifer Wang, "is that they love to share their purchases on our Weibo and WeChat channels. They go to great lengths to produce creative photos and videos to share with our 20M-strong social communities. We think this is one of the reasons why has grown as quickly as it has."

About: is a brand connector to reach luxury-focused Chinese-American millennial shoppers. With a ubiquitous brand reputation among shoppers of Chinese descent, Dealmoon is the #1 shopping advisory site for this demographic who are projected to consume 44% of the world's luxury product inventory by 2025. Specifically, Dealmoon provides exclusive luxury launches and deals to 17.6M monthly site visitors, 20M social followers and the mobile app has been downloaded over 3M times. Since its inception in 2009, brands have sold over $1B through the platform, and Dealmoon is credited with bringing the formerly Chinese-only online shopping day, Singles' Day, to North America's luxury retailers. Dealmoon has been featured in TIME magazine, NASDAQ, Luxury Daily and Internet Retailer and has offices throughout the U.S. and China. For more information, visit

*According to research by McKinsey & Co.

Media Contacts: 
Dara Avenius / Alyson Dutch 


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