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Expanding the Reach of an International Bank with the Help of Market Research - a Case Study by Infiniti Research
[November 08, 2018]

Expanding the Reach of an International Bank with the Help of Market Research - a Case Study by Infiniti Research

Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of theirĀ latest market research engagement for a well-known international bank. The client is a renowned international bank headquartered in Texas. The international bank offers a wide range of banking services for customers across the globe and serves 15+ locations in Texas. The main aim of the international bank was to expand its global reach. They had positioned themselves as an institutional administrator in the Southern US and wanted to make their mark in European markets as well. Additionally, they wanted to build a new name and market presence by addressing the specific needs of clients in the market.

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Global expansion of an international bank with the help of market research methods. (Graphic: Busine ...

Global expansion of an international bank with the help of market research methods. (Graphic: Business Wire)

At present, the market is flooded with various market research solution providers offering solutions with varied research coverage, making it difficult for businesses to choose the most suitable one for them. The selection of any market research methods is based on customer needs, customer retention strategies, growth optimization techniques, and brand presence. They canbe categorized into primary research and secondary research and can be implemented according to the needs. Primary research methods include market surveys, focus groups, interviews, test markets; whereas, secondary research methods include sales data analysis, competitor benchmarks, commercial market data, government publications and statistics.

Request a free proposal to know more about how your business can leverage market research solutions to boost profits and market reach.

According to the market research experts at Infiniti's Research, "To explore the impact of organizational tactics and marketing campaigns, it is vital for businesses to understand the relevance of different market research methods."

The market research solution helped the client to identify and address the needs of the European consumers. The client was successful in evaluating their competitive position based on the core equity metrics, brand awareness, and customers groups. Moreover, they were able to cater to needs of players across industries which strengthened their brand presence. With the help of our market research solution, they were able to capitalize on the global market opportunities.

This market research engagement helped the client to:

  • Drive market growth.
  • Establish their brand presence in the European market.
  • To know more about the significance of market research methods in spurring the growth of a business, Request a free consultation.

This market research study offered predictive insights on:

  • Better market positioning in new geographies.
  • Capitalizing and identifying new market opportunities.
  • To know how Infiniti's market research methods help businesses in identifying new market opportunities, Request more information.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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