TMCnet News
Military Service Members and Vets Turn into Loyal Customers When Brands Offer Military DiscountsMilitary service members and veterans are increasingly seeking out military discounts when they shop online and are more likely to become long-term customers of brands that offer them, respondent to a newly released survey conducted by ID.me, the next generation identity platform, concluded. Military discounts shape the online shopping habits of veterans and active duty service members, who go out of their way to find brands that acknowledge and reward service in the armed forces, according to the ID.me survey, that polled 6,377 military veterans and 2,013 active service members. "Veterans connect with brands that honor their military service," said Blake Hall, the founder of ID.me and a former Army Ranger. "Now that online retailers don't have to worry about non-veterans trying to take advantage of these discounts, more brands should offer veterans' discounts. These discounts are an important tool for connecting with and keeping customers." ID.me's identity platform provides identity proofing, authentication, and group affiliation verification for retail, automotive, telecommunication, government, healthcare, financial services and other organizations. With Veterans Day approaching, ID.me surveyed nearly 8,500 active and former members of the military about their online shopping habits, and found:
The military community is an important customer segment - often overlooked by marketers. Encompassing active duty service members, reserves, veterans, spouses, and immediate families, they represent 47 million Americans and boast a whopping $1.4 trillion in purchasing power. "I founded ID.me after observing a Veteran display his DD-214 separation paperwork, which listed all of his sensitive personal information, just to prove his military service to an organization. There had to be a better way," CEO Blake Hall said. "Seven years later, we have credentialed over half the active duty community and millions of veterans into a secure and privacy-enhancing digital ID that gives our members control over their information. Once a member of the military verifies their military affiliation with ID.me, they never have to do it again across any organization where ID.me is integrated," Hall said. "We are proud to be able to partner with great brands like Ford and Under Armour in recognizing our military and veterans." For a comprehensive list of brands offering military discounts this Veterans Day and year-round, visit shop.id.me/military. The survey results infographic can be found at https://go.id.me/2QlyV9j. About ID.me ID.me is simplifying how individuals prove and share their identity online. ID.me's next-generation identity platform provides identity proofing, authentication, and group affiliation verification for organization across sectors - retail, automotive, telecommunication, government, healthcare, financial services, and more. Our technology enables retailers to verify in real-time customer eligibility for exclusive gated discounts - while preventing fraudulent attempts and abuse. We verify the identity and group affiliation of customers against the industry's most comprehensive and authoritative data sources. Our verification process simplifies the customer experience and increases conversion rates: once a user has verified their identity with ID.me, they never have to re-verify again anywhere that ID.me is integrated. ID.me's technology is used by more than 8 million individuals and 200 organizations, including leading brands such as Fanatics, Under Armour, LinkedIn (News - Alert), Lenovo, Ford, and SeaWorld. For more information, visit www.ID.me. View source version on businesswire.com: https://www.businesswire.com/news/home/20181108005267/en/ |