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Duracell Keeps Britain From Seeing Red
[November 08, 2018]

Duracell Keeps Britain From Seeing Red

LONDON, Nov. 8, 2018 /PRNewswire/ -- With recent data revealing Brits are in danger of running out of battery as many as 260 days of the year, the leader in long-lasting power believes its time to take action. To mark the launch of Duracell's new Powerbank, the iconic Duracell Bunny took to the streets of Britain to help Brits avoid these low-battery lows at any cost.

From rescuing a family facing long train delays during half term, to helping a desperate commuter slumped on the floor of Waterloo station, Brits were visibly relieved to be rescued from their battery lows.

Check out the video here:

Christina Tuner, Associate Marketing Director at Duracell, commented, "I wasn't surprised to see what extreme lengths people go to in search of power as I've been in the same position several times. We are all so dependent on our smart phones to stay connected, entertained and well navigated, that when we're suddenly in the red, we find e're literally powerless. It seems crazy not to just pack a Powerbank so we're free to continue scrolling through our day."

Helping keep Britain out of the red, the new Powerbank from Duracell provides up to 72 hours of extra swiping, scrolling and surfing to keep Britain on the go for longer. Available from £19.99-£34.00 from leading online retailers including Argos and Amazon, and instore at Sainsburys and Morrisons, they are even approved for carry on!

Further findings from Duracell's low-battery low research include:

  • On average, Brits consider their phone battery almost 10 x a day
  • Over 250,000 of  us have shed a tear during a low battery low.
  • 1 in 10 fail to catch a train, tube or bus because their e-ticket was made redundant due to overused battery
  • The average Brit would pay £240 a month to keep out of the red. That's more than a monthly London travel card for zones 1 – 6!
  • 20,000 Brits have such a symbiotic relationship with their phone that they feel physically drained when their phone is powerless
  • 1 in 7 have sat on the floor in a public place to charge their phone

For further information, imagery or video assets, please contact:, +44-0207-4133-454


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