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Registria Creates Millions in New Found Value for Consumer Durable BrandsOwner MathTM, a proprietary ROI calculator based on Registria’s accumulated knowledge of best practices and benchmark data, helps brands quantify return on post-purchase experiences DENVER, Nov. 05, 2018 (GLOBE NEWSWIRE) -- Registria, a leader in providing post-purchase ownership experiences for consumer brands, announces Owner MathÔ to help brands quantify the impact of investing in better engagement with people who buy their products. Based on over a decade of accumulated experience, and now from more than 300 brands as clients, Owner Math forecasts a brand’s improved financial performance as well as increased owner satisfaction from applying solutions that address the ownership experience. On average, brands are achieving more than five-times return on their investment. Working with Registria, brands of different sizes and geographic coverage, and across a wide range of industries, including ICON Health & Fitness (NordicTrack), LG, All-Clad, Sony and Whirlpool, have realized millions in revenue from Registria’s ownership experience solutions. Using these solutions, brands are seeing gains beginning at the moment of registration through aftermarket sales, service plans, and direct offers at a lower operating cost and with better outcomes compared to traditional media campaigns. Registria developed Owner Mathto help brands assess the quantifiable returns from these efforts, and the analysis is based on Registria’s proprietary accumulated knowledge of best practices and benchmark data. Using Registria’s ownership experience solutions, such as Photoregister, which gives consumers an easy, mobile method to register the products they buy, Owner Math demonstrates the composite ROI when brands:
“Now is the time for consumer companies to take advantage of a strong economy and advance their direct-to-customer initiatives,” said Collin Cohen, Managing Director of Registria. “Online marketplaces may help create high volume but come with considerable pressures on a brand’s margin, and those marketplaces typically own the customer relationship rather than the brand. Our leading clients understand that market share gains will be defined by the investments they make now in existing customers and their post-purchase ownership experience.” Registria focuses on the premise that the direct-to-owner (DTO) channel can be highly effective and profitable for brands. Photoregister unlocked mobile as a means for brands to identify significantly more owners and therefore create new revenue streams. An increasing number of brands are realizing this potential benefit. Registria recently added over 40 new clients, including Thermacell, a leading manufacturer of area mosquito repellent products. About Registria MEDIA CONTACT: Jill Petersen Ballard Communications Ltd. Phone: 206-683-5225 [email protected] |