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BrightTALK Adds HubSpot Capabilities to Help Marketers SucceedSAN FRANCISCO, Nov. 1, 2018 /PRNewswire/ -- Today, BrightTALK, the leading content and demand marketing platform used by 7 million professionals, announced that it has joined HubSpot as a Connect Partner with a certified integration. HubSpot, a leading growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification. The new BrightTALK integration allows HubSpot's marketing automation capabilities to be used by marketers to capture information about how their webinars and online talks are being viewed and engaged with. Marketers on the BrightTALK platform who use HubSpot can track and choose among a rich set of more than 50 data points of viewer behavior. These insights provide a powerful foundation for nurturing, scoring, and ultimately converting viewers to new customers. "We're always looking to partner with companies and tools that make it even easier for our customers to achieve their growth goals," said Brad Coffey, chief strategy officer at HubSpot. "BrightTALK's offering does just that, and we're excited to have them on board as a Connect Partner." HubSpot's Connect Program is an ecosstem of valuable third-party integrations. Certified Partners comply with a set of requirements in addition to hitting set milestones for amount of installs and positive reviews from customers to receive the HubSpot stamp of approval. "HubSpot is one of the most popular inbound marketing and sales automation platforms used by our community of thousands of marketers," said Paul Heald, CEO of BrightTALK. "The integration will help our clients gain far deeper insights into their webinar marketing leads and to design more targeted webinar series accordingly." Learn about the integration here. About BrightTALK About HubSpot HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; and Portsmouth, NH. Learn more at www.hubspot.com.
View original content:http://www.prnewswire.com/news-releases/brighttalk-adds-hubspot-capabilities-to-help-marketers-succeed-300741962.html SOURCE BrightTALK |