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BrightTALK Adds HubSpot Capabilities to Help Marketers Succeed
[November 01, 2018]

BrightTALK Adds HubSpot Capabilities to Help Marketers Succeed

SAN FRANCISCO, Nov. 1, 2018 /PRNewswire/ -- Today, BrightTALK, the leading content and demand marketing platform used by 7 million professionals, announced that it has joined HubSpot as a Connect Partner with a certified integration. HubSpot, a leading growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification.

The new BrightTALK integration allows HubSpot's marketing automation capabilities to be used by marketers to capture information about how their webinars and online talks are being viewed and engaged with. Marketers on the BrightTALK platform who use HubSpot can track and choose among a rich set of more than 50 data points of viewer behavior. These insights provide a powerful foundation for nurturing, scoring, and ultimately converting viewers to new customers.

"We're always looking to partner with companies and tools that make it even easier for our customers to achieve their growth goals," said Brad Coffey, chief strategy officer at HubSpot. "BrightTALK's offering does just that, and we're excited to have them on board as a Connect Partner."

HubSpot's Connect Program is an ecosstem of valuable third-party integrations. Certified Partners comply with a set of requirements in addition to hitting set milestones for amount of installs and positive reviews from customers to receive the HubSpot stamp of approval.

"HubSpot is one of the most popular inbound marketing and sales automation platforms used by our community of thousands of marketers," said Paul Heald, CEO of BrightTALK. "The integration will help our clients gain far deeper insights into their webinar marketing leads and to design more targeted webinar series accordingly."

Learn about the integration here.

About BrightTALK 
BrightTALK brings professionals and businesses together to learn and grow. More than 7 million professionals engage with 75,000+ free talks and 1,000 online summits to discover new technologies, learn from trusted experts, and enhance their careers. Thousands of businesses use BrightTALK's AI-powered content and demand marketing platform to grow revenue. BrightTALK was founded in 2002 and has raised more than $30 million in venture capital. Clients include Symantec, JP Morgan, BNY Mellon, Microsoft, Cisco, and Amazon Web Services.

About HubSpot
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 48,000 total customers in more than 100 countries use HubSpot's award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; and Portsmouth, NH.

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