TMCnet News
Oracle Launches New Data Cloud Solution for B2B MarketersSAN FRANCISCO, Oct. 22, 2018 /PRNewswire/ -- Oracle OpenWorld – Oracle Data Cloud today launched a new SMB data solution that helps B2B marketers reach over 115 million IDs at more than 1.5 million small and mid-sized businesses (SMBs) with effective digital campaigns. The new solution enables account-based marketing (ABM) for sales outreach to contacts at small and mid-size businesses across 48 industry and sub-industry segments, offering similar outreach tools to those used by larger organizations.
"Most data and tools for digital B2B marketing have focused on large companies while ignoring the millions of smaller companies who make up the vast majority of US businesses," said Niraj Deo, vice president, product & data Strategy, Oracle Data Cloud. "This SMB data solution levels the playing field for B2B marketers so they can identify, reach, and manage their sales and marketing programs for both large organizations and the smaller businesses who can drive their growth. By combining their own CRM data with Oracle's syndicated and custom segments, B2B marketers can use advanced account-based marketing capabilities for this massive, but underserved, universe of SMBs." Using Oracle Data Cloud's (ODC) SMB solution, B2B marketers can build digital audiences to match their marketing goals and business needs, based on criteria ranging from number of employees to financial risk profiles, growth patterns, accepted payments, ecommerce capabilities, and past purchases. "Cisco has a strong focus on enabling SMBs in their digital transformation initiatives; this is a key pillar of our marketing and sales programs," said Alex Montuschi, global audience manager of Cisco Corporation. "As we innovate and create offerings meant for SMBs, we see increasing need to reach SMBs already in our CRM systems, and such capabilities will help us increase our reach across small as well as large accounts." The SMB data solution launched today by Oracle Data Cloud includes:
Oracle's SMB solution is designed to meet the needs of B2B marketers in major industries, including retail, automotive, consumer packaged goods, financial services, technology, telecommunications, and manufacturing. The foundation for Oracle Data Cloud's new SMB solution is its existing B2B audience marketplace, the industry's largest source of B2B data. Also it uses the Oracle ID Graph, a unified identify platform, to help make programmatic and data-driven B2B marketing easier. "Our research shows that B2B buyers, including those in SMB segments, leverage digital interactions throughout the buying decision process," said Christina McKeon of leading industry analyst firm SiriusDecisions. "SMBs typically look for offerings that are easy to buy and maintain. To align to these requirements, it's critical that B2B marketers identify the right organizations to market in order to grow their existing SMB customer base, as well as prospect to new customers. Additionally, over 60 percent of B2B organizations report that 11 to 30 percent of their overall marketing budget is dedicated to channel marketing. We often see B2B organizations leverage their channel partners to target specific markets, such as SMB, to support scale and/or take advantage of a partner's expertise in a specific market." More information on Oracle Data Cloud's SMB data solution is available by contacting The Data Hotline. About Oracle Data Cloud About Oracle About Oracle OpenWorld Safe Harbor Disclaimer Statements in this article relating to Oracle's future plans, expectations, beliefs, and intentions are "forward-looking statements" and are subject to material risks and uncertainties. Such statements are based on Oracle's current expectations and assumptions, some of which are beyond Oracle's control. All information in this article is current as of October 22, 2018 and Oracle undertakes no duty to update any statement in light of new information or future events. Trademarks
SOURCE Oracle 
|
View original content to download multimedia: