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Detroit-based StockX Expands to Europe, Opens U.K.-based Authentication Center
[October 12, 2018]

Detroit-based StockX Expands to Europe, Opens U.K.-based Authentication Center

DETROIT, Oct. 12, 2018 /PRNewswire/ -- StockX, the world's first 'stock market of things' today officially launched its expansion to the European market. The company's platform has conducted international business in 200 countries for the past two years. Today's announcement of the new West London authentication center, and the release of numerous enhancements that dramatically improve the experience of the company's international user base, will now allow customers all over Europe to receive the same kind of exceptional service StockX's U.S. customers have received since the platform launched in 2016.


The international expansion -- which includes several improvements to the user experience along with the opening of an authentication center in West London – will allow StockX to extend its reach and provide a growing number of customers access to a transparent, authentic, anonymous marketplace with increasing liquidity.

The ability to conduct business in multiple currencies, the StockX platform's capacity to clarify complex tax and duty assessments in numerous countries, and the dramatically reduced distance an item needs to travel to become authenticated, are all critical improvements that our European customers will benefit greatly from.

StockX marks today's exciting announcements by hosting a European version of its Detroit-based 'StockX Day' in London. The event will bring together buyers and sellers from across the EU for a day designed to provide transparency and visibility into the inner workings of the StockX platform, how the StockX story emerged from an idea just a couple short years ago, and the kind of impact the European expansion will have on its European customers.

"As a unique online company that has launched an original concept, we have always been accessible on a global scale, but today's announcements shows our strong commitment to deliver the same kind of productive and satisfying experience to our European buyers and sellers as their U.S. counterparts," said Josh Luber, CEO and Co-Founder of StockX. "Today is only the first step of our goal to deliver the unprecedented benefits of the StockX platform to all of Europe and eventually the rest of the world -- visibility, authenticity, anonymity, and liquidity."

The new facility will not only authenticate products bought nd sold in Europe, but it will also serve as both our European office and a shipping hub for the 30 European countries StockX conducts business. StockX tapped two leaders in the European eCommerce and luxury resale space to lead the European operation – Olivier Van Calster will serve as general manager of Europe alongside director of Europe, Derek Morrison and a growing team of authenticators and operations associates. Van Calster brings to the table more than 20 years of digital and eCommerce experience having served as SVP of International for and in top marketing positions at eBay UK. In his role as GM of Europe, he will oversee the company's UK-based operations center and its strategic growth in the European market.  

"Our European customers are incredibly important," said Van Calster. "Today's moves are a direct response to the valuable feedback our European customers provided directly to us. And it's the kind of moves that would be expected of the largest online marketplace for sneakers, streetwear, handbags, and watches (and soon to be added product categories) in the world."

StockX was founded in in February 2016 by Luber, StockX COO Greg Schwartz, and Detroiter Dan Gilbert, founder and chairman of Quicken Loans and chairman of the Cleveland Cavaliers, to revolutionize the 'buying and selling of things' by deploying the highly successful elements that equity, debt and futures markets have been providing efficiently and successfully in the U.S. and Europe for the past 150 years. Today, the company is approaching an annual gross merchandise value run rate of one billion dollars, moving over a quarter million products monthly for buyers and sellers on its platform. The team has grown to over 450 team members and is actively hiring across a broad range of positions.

Last month, the company announced a Series B funding round co-led by Silicon Valley-based GV (formerly Google Ventures) and Battery Ventures. The $44 million investment allowed StockX to expand its reach internationally, and significantly increase its worldwide user access to the platform. Original StockX investors, Detroit Venture Partners (DVP) and Courtside Ventures joined GV and Battery Ventures in the round. Several high-profile investors including famed DJ Steve Aoki; model and entrepreneur, Karlie Kloss; streetwear designer Don C; Salesforce founder chairman and co-CEO, Marc Benioff, Eminem, Mark Wahlberg, Ted Leonsis, Tim Armstrong, and Scooter Braunalso invested in the company.

About StockX
Detroit-based StockX was launched in February 2016 as the world's first 'Stock Market of Things,' combining positive attributes and benefits of a stock market and an online consumer secondary market.  The StockX platform currently conducts buying and selling in four consumer categories:  sneakers, watches, handbags and streetwear.

StockX provides real-time, credible pricing complete with live bids and offers, as well as timestamped transactions, so all participants can make their buy and sell decisions based on transparent and visible information. The StockX exchange also provides in-depth market analysis, individual portfolio tracking, historical sales and volume metrics.

StockX is the neutral and credible third party authenticator of products traded on its exchange. Buyers no longer need to do background performance checks on individual sellers in making their decision to purchase any product.

All trades are completely anonymous on StockX for both buyers and sellers. This allows for complete protection against biases and other factors that would otherwise distort a free, visible and open marketplace.

Buyers and sellers benefit from the liquidity of the StockX platform. The challenge in many active secondary markets for 'things' has historically been highly fragmented, opaque, and littered with fraud. This prevented these marketplaces to emerge into accessible, trustworthy, and visible platforms that would naturally attract the large number of buyers and sellers necessary for liquidity.

The StockX platform solves all of these challenges.

StockX currently features a wide range of brands across verticals including sneaker mainstays Jordan Brand, adidas, and Nike; Supreme, BAPE, Palace, and Kith in the streetwear category; handbag leaders Louis Vuitton, Goyard, Gucci, and Chanel; and Rolex, Audemars Piguet, and Omega among other timepiece brands.

For more information, or to buy and sell on the platform, visit


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