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Local Ad Costs Even Easier to Research and Report
[October 11, 2018]

Local Ad Costs Even Easier to Research and Report


TARRYTOWN, N.Y., Oct. 11, 2018 /PRNewswire/ -- SQAD LLC, an advertising research, analytics, and media planning software company, has announced an update to the MediaCosts: Local platform - a local ad cost research database built from actual reported transaction data. The update provides subscribers of the local broadcast TV, cable TV, radio, Hispanic TV, and out-of-home databases quick access to local ad cost intelligence through the streamlined web application.

"Our team has rebuilt the heart of this application, the Report Builder, so our users can be more efficient in their research processes," says Philip Ragusa, Product Director of SQAD MediaCost: Local. "We've reduced the number of pages and clicks involved in building complex cost reports by adding drop-down menus for quick-access to data sets, drag-and-drop building elements, and the ability to save commonly used criteria for future report use."

The new Report Builder eliminates the need to navigate between multiple screens and selection criteria to create a report. All options are now streamlined into a single page, allowing users to easily choose their report parameters (Markets, Demos, Dayparts, type of metric, etc.) with a simpledrag and drop. Select All and Deselect All options have been added to drop-down menus, as well as an easy to read report summary that loads in real-time to show which metrics are being reported.



"The updates on our MediaCosts: Local platform give users a more seamless experience when researching data and building reports crucial to their media research strategies," explains SQAD CEO Marc Krigsman. "By providing ad cost intelligence in a more effective way, our clients can be more agile and responsive in their media planning, negotiations, and strategies. This update will help our subscribers make better buying decisions while increasing overall productivity."

The updated features are available for all subscribers with access to the MediaCosts: Local Suite. For more information about the update, visit SQAD MediaCosts: Local Platform Update.


ABOUT SQAD

SQAD LLC. has been an industry leader for more than four decades, processing more than $1 trillion in real transaction ad costs from advertising housekeeping system. Their MediaCosts data includes national broadcast, cable, and syndicated television, as well as local broadcast, cable, and Hispanic TV, radio, and out-of-home advertising. They also provide audience analytics research tools for Nielsen data through SQAD MediaLogic, and provide advertisers and agencies the mission-critical media planning software, MediaTools – a robust and flexible end-to-end media planning solution. Learn more at www.sqad.com.

Media Contact: 
Stephanie Chen
Phone: 914-524-7600
Email: newsroom@sqad.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/local-ad-costs-even-easier-to-research-and-report-300729721.html

SOURCE SQAD LLC


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