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Goodbaby Selects CommerceIQ™ to Scale e-Commerce Sales and Retail Operations for Amazon
[October 11, 2018]

Goodbaby Selects CommerceIQ™ to Scale e-Commerce Sales and Retail Operations for Amazon

Boomerang Commerce, the machine-learning technology company that powers intelligent commerce, announces Goodbaby, a leading parenting products company, has selected CommerceIQ™, the industry's first end-to-end platform for consumer brand manufacturers to maximize e-commerce growth. CommerceIQ uses machine learning to automatically analyze hundreds of variables in near real-time to automatically identify and recommend the best sales-related actions that drive profitability and minimize sales leakage.

Amazon Growth Automation To Help Goodbaby Actively Optimize Performance and Scale Operations

As one of the leading manufacturers of durable juvenile products, Goodbaby has aggressive growth goals for e-commerce sales and its category performance. CommerceIQ will enable Goodbaby teams to efficiently act on growth opportunities, mitigate competitive actions, minimize out-of-stock, and cost-effectively scale its online operations. To compete efficiently across all its major categories on Amazon, Goodbaby will leverage CommerceIQ's automated sales, marketing and operations strategies and prioritized recommendations to manage and optimize the performance of its key categories and individual product stock-keeping units (SKUs).

"As our e-commerce business evolves, we need to scale our operations and automate processes through technology like CommerceIQ," says Goodbaby's Global VP of eCommerce, Aaron Cunningham. "CommerceIQ enables our teams to prioritize actions and strategically manage our Amazon operations effectively each day. We evaluated several options and concluded that only CommerceIQ would give us the same breadth and depth of insights into both our products and those of our competition so that we can optimize our e-commerce sales strategies to win in a digital-first world."

CommerceIQ Maximizes e-Commerce Growth for Brands

CommerceIQ is purpose-built to empower brand manufacturers with the technology they need to deliver profitable growth. Leveraging machine learning and data science, CommerceIQ for Sales surfaces growth opportunities and implements actions to boost search rankings, traffic and conversion to play "offense" and grow market share, as well as flags risks by monitoring competitors' actions, identifying lost buy box situations, reducing out-of-stock and allowing for preemptive moves for "defense."

"We are excited to welcome Goodbaby as one of the newest brands in the Boomerang customer family," says Boomerang Commerce CEO Guru Hariharan. "Goodbaby joins the ranks of 4 of the top 10 consumer brands that leverage the CommerceIQ platform for increasing and sustaining sales on their e-commerce channels. We are obsessed with making our customers successful and look forward to exceeding Goodbaby's expectations."

About Boomerang Commerce and CommerceIQ

Founded in 2012 and led by veterans from Amazon, Boomerang Commerce powers intelligent commerce for leading consumer brands. CommerceIQ™ is the industry's first end-to-end solution that enables brands such as Kimberly-Clark, Kellogg's, and Logitech (News - Alert) to drive profitable growth through machine-learning and automation. CommerceIQ collects and processes billions of e-commerce signals in real time, analyzing data from over 50,000 brands across hundreds of retailers, to automatically recommend and take next best actions through machine learning. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has headquarters in Mountain View, California. To learn more, visit

CommerceIQ is a trademark of Boomerang Commerce in the U.S. and other countries. All other trademarks are the property of their respective companies.

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