| [October 10, 2018] |
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MEDIA ALERT: Marketing Evolution and Meredith Corporation to Share "Custom Approach for Optimizing Auto KPIs" at Attribution Accelerator 2018
This week at Attribution Accelerator 2018, Marketing
Evolution, provider of the most powerful marketing measurement and
optimization solutions, will team up with one of America's leading media
and marketing companies, Meredith
Corporation, to share an approach to planning, optimization and
building learning for automotive brands, around the critical attitudinal
Key Performance Indicators (KPIs) of awareness, favorable opinion and
consideration.
The session, "Custom
Approach for Optimizing Auto KPIs," will review the approach as
applied to an automotive brand over the course of several years and
campaigns, detailing the lift insights and optimizations applied within
and across the brands campaigns.
WHAT: "Custom Approach for Optimizing Auto KPIs"
WHEN: Thursday,
October 11, 1:45 - 2:00 p.m. EDT
WHERE: Attribution
Accelerator, New York City
WHO: Rex
Briggs, CEO and Founder of Marketing Evolution; Jason
Yoder, Director of Sales Strategy and Insights at Meredith
ABOUT MEREDITH CORPORATION
Meredith
has been committed to service journalism for more than 115 years. Today,
Meredith uses multiple distribution platforms-including broadcast
television, print, digital, mobile, and video-to provide consumers with
content they desire and to deliver the messages of its advertising and
marketing partners. Meredith's National Media Group reaches 175 million
unduplicated American consumers every month, including 80 percent of
U.S. millennial women. Meredith's Local Media Group includes 17
television stations, which reach more than 11 percent of U.S. households.
About Marketing Evolution
Marketing Evolution provides the
most powerful marketing measurement and optimization solutions that
increase campaign performance, sales, and engagement. Leveraging
patented technology and data from hundreds of sources, our breakthrough
person-centric approach provides marketers with actionable insights to
prospectively recommend media, message, and budget allocation.
Forward-looking brands rely on Marketing Evolution to deliver accurate
unified marketing measurement across both online and offline channels,
while maximizing their media spend, marketing return on investment
(ROI), and brand impact. To learn more, please visit www.marketingevolution.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181010005542/en/
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