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Mixed Reality Market to Grow at 39.1% CAGR due to Growing Research and Development for Product Innovation - TMR
[October 10, 2018]

Mixed Reality Market to Grow at 39.1% CAGR due to Growing Research and Development for Product Innovation - TMR


ALBANY, New York, October 10, 2018 /PRNewswire/ --

Transparency Market Research (TMR) observed that the global market for mixed reality has highly consolidative vendor landscape. The leading companies operating in the global mixed reality market such as Microsoft Corporation, Samsung Electronics Co. Ltd, Canon, Inc., Recon Instruments Inc., HTC, and Seiko Epson Corporation accounted for 71.1% of the shares in 2013. High investment in the research and development activities and product innovations are the factors helped these prominent players to remain dominant from 2013. Additionally, numerous players such as Google, Lenovo, and HP are trying to enter into the market which is likely to intensify the competition over the forecast period.

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TMR expects, that the global mixed reality market is expected to expand with 39.1% CAGR over the forecast period of between 2016 to and 2024. The market was valued at US$35.30 in 2015 and with this impressive CAGR, is expected to attain a value of US$6.3 bn by the end of 2024. Based on the application, the market is dominated by the entertainment industry and expected to expand with CAGR of 40.3% to remain dominant over the forecast period. Based on regions, the global market for mixed reality dominated by North America owing to the higher adoption of mixed reality for both software and hardware in the region. Thanks to this factor, the region is expected to witness the growth of 41.9% over the forecast period.

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Widening Application in Numerous Sectors to Propel Growth 

Growing demand for advanced hardware and mobile software coupled with growing adoption of Internet of Things (IoT) are driving the growth of the mixed reality market. The mixed reality technology is used in healthcare devices such as wearable electronics and advanced pharmacy management devices in order to improve healthcare services. The growing penetration of wearable technology devices is boosting the growth of the global mixed reality market.

In the architecture sector, the mixed reality is increasingly used for simulation models with higher efficiency. The widening application of mixed reality in the interior designing and architecture is one of the key trend fuelling growth of the market. Furthermore, progress in the entertainment industry which demands the advanced mixed reality coponents for development of interactive content with maintaining its attractiveness and uniqueness. Additionally, growing adoption of mixed reality in gaming for improving the experience of games is boosting its demand and likely to encourage growth of the global mixed reality market.  



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Growing Research and Development Activities to Offer Opportunities 


Manufacturers of mixed reality demands for raw material which is easily available such as displays, processors, sensors, and cameras. The vendors providing these components are easily available; thus, the easy availability of the raw material is fuelling growth of the global mixed reality market.

Despite these growth inducing factors, the concerns related to privacy and data security or losses are limiting the growth of the global mixed reality market. Additionally, higher initial investment for research and development (R&D) and higher installation costs are expected to hamper growth of the market for the next few years. Nevertheless, growing research and development in order to handle the obstacles in the growth of the market is likely to offer lucrative opportunities for key players operating in the market.

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This information is based on the new report by TMR, titled "Mixed Reality Market (Component - Hardware and Software; Application - Automotive & Aerospace, Healthcare, Entertainment, and Ecommerce & Retail) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024."

Global Mixed Reality Market has been segmented as presented:  

By Component: 

  • Hardware
  • Software

By Application:  

  • Automotive & Aerospace
  • Healthcare
  • Entertainment
  • Ecommerce & Retail

By Geography: 

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • Australia
    • India
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • Rest of Middle East & Africa

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About Us 

Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.

Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through ad hoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.

TMR believes that unison of solutions for clients-specific problems with right methodology of research is the key to help enterprises reach right decision.

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