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Parks Associates: One in six U.S. Broadband Households Now Owns a Smart Watch
[October 09, 2018]

Parks Associates: One in six U.S. Broadband Households Now Owns a Smart Watch

DALLAS, Oct. 9, 2018 /PRNewswire/ -- International research firm Parks Associates today announced the list of IoT, health, and smart home executive for the workshop "Connected Health and IoT: Impact of Smart Home Solutions," which will take place on October 17 in Boston, prior to the start of the Connected Health Conference, hosted by the Personal Connected Health Alliance (PCHAlliance). The workshop will provide attendees with knowledge and guidance at the intersection of the connected health and home, including insights from the firm's new research 360 View: Health and Independent Living.

"One in six U.S. broadband households now owns a smart watch, and roughly two-thirds of these owners use the device daily," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. "NPS for this product category is also trending upwards, so we predict smart watches will have strong growth at the end of 2018 and start to expand beyond innovators and early adopters into the early majority."

Smart watch owners value long battery life and easy functionality the most when making their purchase decision. Activity-tracking and GPS capabilities were equally important among approximately one-third of owners, which will drive additional health- and wellness-related use cases for the product category.

Parks Associates data also reveals strong growth for fitness trackers from 2014 to 2018. CE players are now attempting to expand their wellness and fitness products into new markets by more closely partnering with payers, providers, and employers.

The workshop features multiple sessions focusing on solutionsto address the complete healthy living needs of consumers and households:

  • Connected Health: Home Service Provider Perspectives
  • Independent Living: The Role of the Smarter Home
  • Special Session: Enabling Engagement and Independent Living Through Voice
  • Integrating Health and Consumer Technology Ecosystems


  • Andy Atwell, Executive Director, New Business Development and Corporate Strategy, Omron Healthcare
  • David Bardan, VP, Provider Solutions, Tyto Care
  • Chris Fickle, Director, Sales, Qualcomm Life
  • Amnon Gavish, SVP, Strategic Business Development, American Well
  • Nancy Green, Global Practice Lead – Healthcare, Verizon
  • Susann Keohane, Global Research Leader for Aging, IBM
  • Doug Lee, VP, Digital Health, Samsung
  • Joe Liu, CEO, Mivatek Smart Connect
  • Lainie Muller, Director, Wellness,
  • Chris Otto, SVP, MobileHelp Healthcare
  • Stuart Patterson, CEO, LifePod
  • Tad Reynes, Regional VP - Healthcare IoT, AT&T
  • Nathan Treloar, President & COO, Orbita
  • John Valiton, CEO, Reemo Health
  • Anthony Versage, Head of Product, Health and Wellness, Comcast

To request an analyst interview or specific research data, contact Julia Homier at, 972-996-0214.

About the Connected Health Conference
PCHAlliance has created an unmatched leadership event, bringing together the industry's two leading events -- the Connected Health Conference (formerly the mHealth Summit) and the Partners Connected Health Symposium. This year's theme, Balancing Technology and the Human Element, will showcase forward-thinking approaches and technologies that are driving integration of connected health into consumer health and care delivery. The 10th annual Connected Health Conference will take place October 17-19 at the Seaport World Trade Center in Boston. Please visit the CHC18 website for details and easy online registration. 

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Julia Homier
Parks Associates

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