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Marketo® Recognized as a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year
[October 03, 2018]

Marketo® Recognized as a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

SAN MATEO, Calif., Oct. 3, 2018 /PRNewswire/ -- Marketo, Inc., the leading provider of marketing planning, engagement, and attribution software, today announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management1 for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant.

Marketo's aggressive investment in its product strategy and vision to deliver the cloud operating system for the modern marketer builds on the long-standing foundation of its core Marketing Engagement PlatformTM leveraged by hundreds of thousands of marketers worldwide every day to power their business's growth. Marketo's delivery of new Account Based Marketing (ABM) and Artificial Intelligence capabilities is what makes it a standout product.

"Marketo is thrilled to be named a Leader once again in Gartner's Magic Quadrant for CRM Lead Management," said Arun Anantharaman, chief product officer, Marketo. "At Marketo, we are surgically focused on meeting the needs of the most progressive marketers in the world as they plan, engage, and measure performance in today's increasingly complex digital landscape. To us, being positioned furthest on the completeness of vision axis and being designated as a Leader for the seventh year in a row is a testament to our world-class teamof product engineers and marketing visionaries who are the architects behind the industry's most powerful platform for marketers."

Marketers continue to recognize Marketo's investment for continuous innovation, including:

  • Marketo's most recent acquisition of Bizible, a marketing attribution company, designed to empower marketers and allow organizations to seamlessly link revenue back to marketing investment.
  • Marketo's Engagement Platform, a cloud platform for the modern marketer, providing customers with inbound marketing, lead management, account-based marketing (ABM), social marketing, event management, and marketing ROI reporting and analytics.
  • Marketo LaunchPoint®, one of the first and largest ecosystems of MarTech, enables customers to plan, engage, and measure their marketing programs, and jointly manages the orchestration of their end-to-end marketing activities with its partners.

For more information, click here to download a complimentary copy of the full 2018 Gartner Magic Quadrant for CRM Lead Management.

1Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Jason Daigler, Julian Poulter, Noah Elkin, 12 September 2018.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Marketo                   
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit


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SOURCE Marketo, Inc.

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