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watzan Granted U.S. Patent for Heat Mapping Curation Technology
[October 02, 2018]

watzan Granted U.S. Patent for Heat Mapping Curation Technology

watzan, LLC, a content curation technology company, today announced that the U.S. Patent and Trademark Office has granted it patent number 10,083,463 titled "Automating Visual Literacy to Present Data in a Visually Organized Fashion." This proprietary technology is the first to use active data visualization to curate any media.

This press release features multimedia. View the full release here:

Illustration of watzan's Patented Heat Mapping Curation Technology

Illustration of watzan's Patented Heat Mapping Curation Technology

Visual automation marries customer relationship management (CRM) and social data to "heat map" items so a person's best choices standout. The heat map is dynamic and unique to the person. It can work on any site, in any app, and even in email. watzan creates and uses technologies like this to curate content i healthcare and other high-value markets.

Charles Benaiah, watzan's Chief Executive Officer explains it like this, "When you put data into context, it becomes instinctive. In stocks, green is up and red is down. A big board of green means the whole market is up. You know this without thinking. Our heat map technology does that for any set of items. We make items BIGGER when CRM tells us a person likes it. We make items bold when the person's social connections act on it. By applying two unique discovery factors at the same time, a person can make better decisions faster. Ultimately, that is what every consumer, publisher, shop, and marketer wants."

watzan first used this technology in 2014 to help doctors discover medical content. It proved to be successful for both doctors and marketers. The company has gone on to win six awards for innovation in pharmaceutical marketing. Eleven top-20 pharmaceutical companies use watzan to help doctors reach content.

Mr. Benaiah continued "We're changing the game in our first market - healthcare. It's big, sophisticated, and in search of fresh thinking. Now proven and with this patent protection, we want to find partners to bring our solutions to more markets."

About watzan's Current Products:

mapt curates myriad types of content for doctors from multiple sources during major events. It cuts through noise to simplify a busy time. At the same time, mapt is an advanced omni-channel marketing platform for advertisers.

feedkast collects stories from trusted and active sources. Then, the platform picks relevant content for each person based on their needs and delivers them through one or more of their favorite channels.

About watzan

watzan is a private company that creates and uses technologies to curate content in high-value markets. The company has commercialized the technology in two platforms, offering novel solutions for professionals and the brands that seek to reach them. The company continues to build tools that help people and organizations understand content for their most important markets.

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