[September 19, 2018]

Global Virtual Reality Market to Revolutionize the Technological Landscape | Technavio

Virtual reality is poised to create a huge market for enterprises and consumers by 2020, reaching over USD 100 billion as per the ongoing US FiO+LS 2018 conference. The use of specialized sensors, software, and 3D sounds enables vendors to offer an immersive VR experience.

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Market research firm Technavio has projected the global virtual reality market to register a CAGR of close to 49% through 2021. (Graphic: Business Wire)

VR technology is becoming inexpensive, which is leading to its increased adoption among consumers. The technology is being used for many innovative purposes to achieve virtual communication across several end-user industries such as gaming, education, entertainment, retail, sports, and healthcare.

Market research firm Technavio has projected the global virtual reality market to register a CAGR of close to 49% through 2021. However, the growth momentum of the market is expected to decelerate due to a decline in the year-over-year growth. The launch of many new VR devices, such as Sony PlayStation VR, HTC (News - Alert) VIVE, and Oculus Rift, has led to an increase in VR adoption. Heavy investments in VR technology and the decrease in the price of VR hardware are factors that will further boost market growth over the coming years.

Some of the key trends impacting the global virtual reality market are as follows:

• Use of inside-out tracking technology in VR headsets
• Increasing popularity of 360-degree content
• Adoption of VR in fashion and retail
• Use of VR projectors
• Emergence of VR armbands and gesture-based controllers

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