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Facetune2 Taps into NYFW Game with Artistic SponsorshipNEW YORK, Sept. 19, 2018 /PRNewswire/ -- On Wednesday, September 12, Raul Lopez presented the LUAR Spring/Summer 2019 Runway Show at the Old National Bank in New York City and Facetune 2 sponsored the show with a series of interactive activations as well as an artistic collaboration with artist Fletcher Nightwine. Featuring over thirty white looks, the SS19 Collection, El Infinitum Purgatorio, is about purgatory and rebirth, as well as blurring the lines as to what is real versus what is fake. For the lookbook, the designer partnered with Facetune2 and commissioned artist Fletcher Nightwine to create a set of imagery that breaks preconceived standards of beauty: exaggerated shoulders, shrunken accessories, elongated hems - creating a heightened sense of reality. The imagery plays with the understanding of Facetune2 being a widely used app and advances the conversation around "prfect" body standards, reflecting back to that fact that audiences are inevitably trained to know these are not real. "At Lightricks, our apps are a part of the creative process of aspiring artists everywhere, including fashion designers. NYFW is the most prestigious event in the fashion world, and it was amazing to collaborate with the top professionals in this industry, Christian Cowan, LaQuan Smith and LUAR. Building Facetune back in 2013, we definitely did not imagine we'd be attending the hottest fashion shows in NY. This is really only the beginning for us at Lightricks and we're excited to see what other fun & exciting places else our success will lead us," says Zeev Farbman, Lightricks co-founder & CEO. Front row guests were treated to Factune2 giftboxes with lifetime VIP status, unlocking premium features of the app. The VIP status was provided via an illuminated acrylic QR code that had guests buzzing. Lookbook Imagery: HERE ABOUT FACETUNE2 Media Contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/facetune2-taps-into-nyfw-game-with-artistic-sponsorship-300715198.html SOURCE Lightricks |