TMCnet News
Neustar and the ANA Name Finalists for the 2018 Genius Awards in Advanced Marketing AnalyticsNeustar, Inc., the leading trusted, neutral provider of unified marketing intelligence, in conjunction with the ANA (Association of National Advertisers), today announced the finalists for The ANA Genius Awards, recognizing the most innovative and powerful work in advanced marketing analytics. The Genius (News - Alert) Awards, now in their sixth year, distinguish the most progressive marketing organizations for their innovation and creativity in analytics. The finalists, representing the savviest use of marketing analytics, are honored in four award categories:
"We've seen time and time again that businesses that are winning in the marketplace - growing their brands, revenues and share prices - are dedicated to understanding the impact of their marketing," said Julie Fleischer, Vice President, Marketing Solutions, Neustar. They don't just use marketing measurement tools and technologies, they build a true culture of analytics. I'm thrilled to see that these high performing marketers are more data-driven and effective in the way they measure and manage marketing performance. They are raising the bar for all of us." The Genius Awards winners will be announced at the ANA Masters of Marketing conference, October 24-27 in Orlando, Florida. Winners receive prominent industry and media recognition as analytics leaders and share a $100,000 prize pool for a charity of their choice. To learn more about the ANA Genius Awards or to find out more about the finalists, go to GeniusAwards.com. About Neustar Neustar, Inc. is a leading global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world's largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things. Neustar's unique, accurate and real-time identity system, continuously corroborated through billions of transactions, empowers critical decisions across our clients' enterprise needs. More information is available at https://www.home.neustar. About The ANA The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,100 client-side marketers and more than 800 marketing service provider members, which include leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180913005193/en/ |
