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The General® Recruits Marketing Evolution
[September 12, 2018]

The General® Recruits Marketing Evolution

Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time marketing decisions. The company will utilize Marketing Evolution's ROI Brain, its proprietary analytic system that delivers rich data to inform marketing campaigns and creative, and more accurately target and segment the right people with specific messages.

While the national provider of auto insurance policies is best known for commercials featuring its diminutive cartoon namesake, The General markets to customers and prospects across channels. In recent years, The General has developed a broader advertising approach, expanding its traditional marketing mix to include professional sports and philanthropic partnerships.

"Over the past few years it's become clear that leading brands need new ways of measuring the performance of their entire marketing mix and driving higher returns on their adertising investments," said Shane Desrochers, chief revenue officer, Marketing Evolution. "Our software empowers advertisers and their agencies to observe every media touchpoint, major external factors, and the impact of location on customer acquisition and sales. We're energized by the opportunity to help The General better meet the needs of those seeking auto insurance."

Marketing Evolution delivers reliable, person-level insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights in order to measure the impact of individual marketing messages on individual consumers.

About The General
The General Automobile Insurance Services, Inc. (The General®) is a licensed insurance agency and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Family Mutual Insurance Company. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance since 1963. Based in Nashville, Tenn., The General® serves customers with various needs, specializing in those who may have difficulty obtaining insurance from other insurers at a reasonable rate. The General® is active in 47 states and expects to be national by the end of 2018.

About Marketing Evolution
Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact. To learn more, please visit

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