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ROK Brands Launches ROKiT Humanity Cell Phone Bundle to Democratize Healthcare
[August 16, 2018]

ROK Brands Launches ROKiT Humanity Cell Phone Bundle to Democratize Healthcare


ROK Brands, a global company whose mission is to improve the lifestyle of mankind around the world with a diverse offering of products and services, announced the launch of their innovative telecommunications and service brand, ROKiT. Unlike other providers of mobile products and services, ROKiT aims to shake up the mobile market by leaping past talk, text, and entertainment bundles with a comprehensive lifestyle package revolving around health and protection for the whole family.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180816005189/en/

(Photo: Business Wire)

(Photo: Business Wire)

At its core, ROKiT's mission is based on three fundamental end user values: connectedness, well-being and security. With today's launch, ROKiT announces the world's first smart phone complete with the ROK Life services plan, a bundle offering services including a year's free access to healthcare, discounted pharmaceuticals and international calls for just $59.99.

"ROKiT was developed to provide an unparalleled network of vital communications, health, and security services in the mobile market for everyone," says John Paul DeJoria, Co-Founder of ROKiT. "We see ROKiT as a gateway to mobile innovation that goes beyond talk, text and entertainment bundles."

With five stylish black handsets available for preorder, the phones are all unlocked and incorporate the latest Android (News - Alert) features available. With a sleek design and premium quality feel, the phones start at $34.99 and include Dual Sim, WiFi calling, WhatsApp, Facebook, Bluetooth, FM radio and MP3 as standard.

The smart phones in the IO collection, start at $59.99 for the IO Light, which as a large display screen, 3G, GPS and feature Android Oreo (Go Edition) technology. IO 3D and IO Pro 3D, available for pre-order from $114.99, will offer the latest glasses-free naked eye 3D technology. Bundle packs with exclusive 3D content will be available for ROKiT users later in the year.



ROKiT's target consumers are people who are at a point of change in their lives and may need dependable connectivity and health advice wherever they go. ROKiT devices, offer fast and reliable communication and essential access to high quality healthcare.

"ROKiT believes in disrupting the market with products and bundles that step away from status quo, our aim has always been to save lives and help people protect their families," added Jonathan Kendrick, co-founder of ROK Brands. "Our Android-powered mobile devices have ultra-fast connectivity and we offer them with a family support service that millions of people struggle to afford and ROKiT can now provide."


The phased launch of the ROKiT phones will roll out across the world starting with USA, Mexico, Canada, Poland and the UK this year and move into China, India and Japan in 2019.

In the next quarter, the brand plans to reveal new handsets featuring cutting-edge naked eye 3D technology. A series of high profile brand partnerships will also be announced, cementing ROKiT's place amongst the major players in the technology, telecoms and service industry.

Notes to Editors

The ROKiT Collection:

  • ROKiT ONE - Features: Camera, 3G, Dual Sim, Unlocked, WiFi Calling, WhatsApp, Facebook (News - Alert), Bluetooth, FM Radio, MP3 - $34.99
  • ROKiT F-ONE - Features: Clamshell design, Camera, 3G, Dual Sim, Unlocked, WiFi, WhatsApp, Facebook, Bluetooth, FM Radio, MP3, Torch - $39.99
  • ROKiT IO Light - Features: Front and Rear Camera, 3G, Dual Sim, Unlocked, Android Oreo (Go Edition) Bluetooth, FM Radio, MP3, GPS - $59.99
  • ROKiT IO 3D - Features: Front and Rear Camera, 4G, Dual Sim, Unlocked, Android 8.1, Bluetooth, Fingerprint sensor, Proximity sensor, Naked eye 3D screen - $114.99
  • ROKiT Pro IO 3D - Features: Front and Rear Camera, Flash/Torch, 4G, Dual Sim, Unlocked, Android 8.1, Bluetooth, Fingerprint sensor, Gyro, Compass (News - Alert) Naked Eye 3D screen - $249.99

Now available for preorder on www.rokitworld.com.

ROK Life Services Include:

  • International Wi-Fi Calling
  • Family Telemedicine 24/7/365
  • Pharmacy Savings Platform
  • Family Roadside Assistance
  • $100k Accidental Death Insurance
  • $20k Burial Insurance
  • Family Legal Services
  • $1m in Identity Theft Insurance
  • $100 ROK Monthly Rewards Dollars

About ROKiT

ROKiT is a humanity first telecommunications business that offers consumers state of the art mobile handsets and wireless connectivity at an unbeatable value. As part of the ROK Group of Companies, ROKiT has been founded by business innovator John-Paul DeJoria (John Paul Mitchell Systems, Patron Tequila, John Paul Pet) and Jonathan Kendrick (British entrepreneur). ROKiT's core innovation is the brand's unique combination of device and service offerings brought to market at aggressive, attention-getting price points. ROKiT pledges to provide connection, health, and security for all. Additional information can be found at www.rokitworld.com.

About ROK Brands

ROK Brands was founded by seasoned business innovators John Paul DeJoria and Jonathan Kendrick. The corporation includes ROK Vision, ROK Drinks (ABK Beer, Real Irish Whiskey, Bogart's Spirits, among others), ROK Water, ROK Stars, ROK Books and other brands. Headquartered in the United Kingdom and Southern California, ROK Brands offers a diverse portfolio of products that improve the lifestyle of mankind around the world.

Additional information can be found at www.rokbrands.com.


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