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Swrve Unveils Swrve 3.0 - New Solutions That Empower Marketers to Win More Moments of Engagement With the Modern, Multi-Channel ConsumerSAN FRANCISCO, July 31, 2018 (GLOBE NEWSWIRE) -- Swrve, the leader in real-time, multi-channel customer engagement, today announced the release of Swrve 3.0, an entirely new platform that reimagines how marketers know and communicate with their customers across the broad range of mobile, web and TV apps modern consumers use today. The rules of engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to contextual, personal experiences served to individuals right in their moments of need. According to Accenture estimates, over $1 trillion is lost to competitors because business messaging is not relevant in the moment. Swrve 3.0 enables marketers to win more customer engagement moments by delivering relevance at scale across the broad range of channels modern consumers use. This month, the Swrve platform was recognized by Gartner as a Leader in its inaugural “2018 Magic Quadrant for Mobile Marketing Platforms” based on Swrve’s completeness of vision and ability to execute. A complimentary copy of Gartner, Inc. Magic Quadrant for Mobile Marketing Platforms published on July 13, 2018, and authored by Mike McGuire, Charles S. Golvin, and Bryan Yeager research report is available here. “Eighty-four percent of cosumers say the communications sent to them from businesses are irrelevant. Fifty-two percent say they switch brands because of this,” said Christopher Dean, CEO at Swrve. “Some of the world’s largest organizations are already deploying the new Swrve 3.0 platform, which unites powerful microtargeting capabilities with multi-channel campaign workflows to enable them to win more moments of customer engagement across mobile, web, email and streaming TV apps.” Real-Time Engagement Platform Reaches Customers in Relevant Micro-Moments Clients Benefit From a Unified, Multi-Channel Campaign Workflow Artificial Intelligence Helps Retain and Grow Customer Relationships Disclaimer About Swrve Digital marketing and product teams use the Swrve platform’s real-time behavioral analysis and machine learning engines to micro-target messages to millions of segments-of-one at scale while triggering those interactions in micro-moments that matter. Swrve collects customer behavior and attributes from its own SDKs and through flexible integration to virtually any external system or data service. With the Swrve platform and expert marketing and technical services, brands win more customer engagement moments so they can onboard, retain, convert and monetize for lower customer acquisition cost (CAC) and higher customer lifetime value (CLV). CONTACT: Alissa Vasilevskis [email protected] |