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Analyzing Over 8 Billion Impressions, Global Data from Taboola Reveals Untapped Opportunities for Travel MarketersToday, Taboola, the leading discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web. Based on over 8 billion impressions and over 8 million clicks, Taboola's findings show that Wednesday and Friday are the optimal days of the week to promote travel content and that video campaigns with certain types of content are increasingly effective for travel campaigns. More in-depth data is revealed when looking at specific countries and how people look to discover stories in the travel category. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180726005228/en/ Time of Day Performance for the Travel Vertical Worldwide, Taboola 2017 (Photo: Business Wire) There is also opportunity for travel marketers to better target audiences during the day. While content is high during traditional business hours 9 a.m. to 3 p.m., consumer demand begins a bit earlier at 7 a.m. and stays high until 5 p.m. As a part of this study, Taboola found that not only is video a better format for travel marketers, but that specific topics within the video drive viewability and completion rates. Taboola also analyzed country-specific travel trends. Key findings include:
For further information on Taboola's travel findings, download the report here. About Taboola Taboola is the leading discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over one billion unique users every month on thousands of premium sites and mobile carriers. Publishers, brand marketers, and performance advertisers leverage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to engage high-quality audiences. Partners include: USA TODAY, Huffington Post (News - Alert), MSN, Business Insider, The Independent, Welt, L'Express and The Weather Channel. A global company with local service touchpoints, Taboola is headquartered in New York City with offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Mexico City, Berlin, Paris, Beijing, Shanghai, Istanbul, Seoul, Sydney and Tokyo. Learn more at www.taboola.com and follow @taboola on Twitter (News - Alert).
View source version on businesswire.com: https://www.businesswire.com/news/home/20180726005228/en/ |