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Warner Music, Parlophone Records and Eleven Mgmt. Partner With imperson to Launch a Multi-Platform Chatbot
[July 19, 2018]

Warner Music, Parlophone Records and Eleven Mgmt. Partner With imperson to Launch a Multi-Platform Chatbot

LOS ANGELES, July 19, 2018 /PRNewswire/ -- imperson (, developer of Enterprise Chatbots for Sales and Marketing, partnered with Gorillaz - the World's Most Successful Virtual Act* - along with Parlophone Records to produce and deploy a multi-platform conversational chatbot using its proprietary conversational AI technology. The "Free Murdoc" chatbot is available on Amazon Alexa, Google Home, Facebook Messenger, Kik and Skype.

Gorillaz lynchpin Murdoc Niccals is currently incarcerated at HM Prison Wormwood Scrubs, London. Now, with the help of a multi-platform chatbot, concerned Gorillaz fans around the world can converse with Murdoc – via voice or text – to hear from the man himself on what exactly they can do to help him break out of prison and restore his rightful place in the band, alongside 2D, Noodle and Russel. All part of Niccals' ongoing plot to gather information behind his false imprisonment for smuggling … Users who help Murdoc receive an exclusive, customized video which they are encouraged to share across social media.

The Free Murdoc chatbot pushes the boundaries of transmedia conversational storytelling by letting fans participate in a real-time storyline as it evolves. The bot will be available over multiple months with new episodes and exclusive content to promote the release of The Now Now – the brand new studio album from Gorillaz – out now. Will Murdoc ever find out who framed him? Will he rejoin the band? It's up to the fans.

"We are very excited to launch this new, free-flowing conversational experience with Parlophone, Warner Music and Eleven Mgmt.," said Seth Greenfield, co-founder and CEO at imperson. "Togther, we're offering fans an immersive chatbot experience on emerging platforms that Millennials prefer. Our goal was to create an authentic multi-platform experience and deploy it seamlessly on text and voice. We wanted fans to feel like they were talking to a friend."

The chatbot launched June 4 and immediately went viral with high performance and fan engagement rates. The total number of messages exchanged between fans and Murdoc at the time of publication is more than 10 million. On average, fans are spending more than seven minutes chatting on text and more than four minutes chatting on voice platforms. Ninety-eight percent of users are fully engaged in the immersive storyline and expressed positive sentiment.

Media Contact: 
Avital Rabani
Phone: 510.333.7251 

About imperson:

imperson develops enterprise chatbots for sales and marketing using a proprietary conversational AI technology. Already trusted by leading brands including Disney, Microsoft, Amazon, National Geographic, Universal, Moet Hennessy, Jack in the Box, Hyundai, CBS and more.

imperson's chatbots converse in natural language and can be tailored to every brand's and character's authentic voice. imperson supports all conversation interface modalities including text, voice, video, AR and VR on all major messaging platforms and offers an end-to-end trusted process to build, test, launch, optimize and maintain chatbots.

Our chatbots support throughout the marketing and sales funnel including awareness, engagement, lead gen and sales in a two-way dialogue that deeply engages customers, address customer questions, resolves issues, influences purchase decisions, improves loyalty and increases transactions.

About Gorillaz:

Virtual group Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001. The BRIT and Grammy Award-winning band's subsequent albums are Demon Days (2005), Plastic Beach (2010), The Fall (2011) and Humanz (2017). A truly global phenomenon, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way. Gorillaz has achieved success in entirely ground-breaking ways, winning numerous awards including the coveted Jim Henson Creativity Honor. The band is recognised by The Guinness Book Of World Records* as the planet's Most Successful Virtual Act.

Related Links

The Free Murdoc chatbot


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