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E. & J. Gallo Winery Announces Three-Year Strategic Partnership With Alibaba Group
[July 12, 2018]

E. & J. Gallo Winery Announces Three-Year Strategic Partnership With Alibaba Group


MODESTO, Calif., July 12, 2018 /PRNewswire/ -- Joseph E. Gallo, chief executive officer of the E. & J. Gallo Winery, announced at a launch ceremony in Hangzhou, China that the family-owned company has signed a three-year strategic joint business partnership with Alibaba Group, the world's largest online and mobile commerce company.

E. & J. Gallo Winery Logo (PRNewsfoto/E. & J. Gallo Winery)

As part of the agreement, a new E. & J. Gallo Winery flagship store will open later this year on Alibaba's Tmall, China's largest B2C platform for both international and Chinese brands and retailers. In line with Alibaba's vision of New Retail to seamlessly blend online and offline shopping experiences, Gallo will also be featured on Tmall's Supermarket, Hema Supermarket and RT-Mart which leverage technology and consumer insights to offer consumers a more-efficient shopping experience.

While Gallo has partnered with Tmall in the past for its Carlo Rossi, Peter Vella and Gallo Family Vineyards brands, the new E. & J. Gallo Winery flagship store will feature more than 20 of Gallo's premium wine brands including Apothic, Carnivor, Dark Horse, Gallo Signature Series, Orin Swift, La Marca, William Hill Estate Winery, J Vineyards, MacMurray Estate Vineyards, and several others to meet the growing demand in China for high-quality wine.

Accoring to a new report from Vinexpo, Asia is driving global growth in the wine market and China is leading that growth.  In 2017, China was the world's third largest importer by value at $16.41 billion and by 2021, the wine market in China is expected to grow 40% to $22.97 billion which would make it the second most valuable wine market in the world.



"We are very excited to continue our on-going partnership and collaboration with Alibaba Group," said Bill McMorran, Vice President and General Manager for Gallo Asia.  He added, "As we have witnessed the rising sophistication of wine consumers in China, we are continuously looking for new ways to meet growing consumer demand.  We are thrilled to offer more than 20 of our premium brands on Tmall, bringing high-quality, great-tasting wines to consumers in China."

In time to celebrate Tmall's annual Global Wine & Spirits Festival, the E. & J. Gallo Winery flagship store will launch on September 9 on Tmall.  


About E. & J. Gallo Winery
Founded by brothers Ernest and Julio Gallo in 1933 in Modesto, California, E. & J. Gallo Winery is the world's largest family-owned winery and the acclaimed producer of award-winning wines and spirits featured in more than 110 countries around the globe. A pioneer in the art of grape growing, winemaking, sustainable practices, marketing and worldwide distribution, Gallo crafts and imports wines and spirits to suit a diverse range of tastes and occasions, from everyday offerings to boutique, luxury bottlings.

The Gallo portfolio is comprised of more than 100 unique brands, including Barefoot Cellars, Dark Horse, and Gallo Family Vineyards, as well as premium box wines The Naked Grape and Vin Vault. Premium offerings include Apothic, Carnivor, Columbia Winery, Ecco Domani, Edna Valley Vineyard, J Vineyards & Winery, Louis M. Martini, MacMurray Estate Vineyards, Mirassou, Orin Swift, Souverain, Talbott Vineyards, and William Hill Estate, along with highly acclaimed imports, such as Alamos, Brancaia, La Marca, Las Rocas, Martín Códax, Whitehaven, and LUX Wines, importers of Allegrini, Pieropan and Renato Ratti. Gallo Spirits offers New Amsterdam Vodka and Gin and E&J Brandy, in addition to imported Scotch whiskies from Whyte & Mackay, including The Dalmore, Jura Single Malt and John Barr Blended.

 

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SOURCE E. & J. Gallo Winery


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