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ChannelNet Enhances SaaS Platform With Personalization Features to Streamline B2B Marketing, Sales and Service
[July 11, 2018]

ChannelNet Enhances SaaS Platform With Personalization Features to Streamline B2B Marketing, Sales and Service

ChannelNet, a leader in digital engagement, has enhanced its software-as-a-service (SaaS (News - Alert)) platform with advanced personalization features that help companies streamline business-to-business (B2B) marketing, sales and customer service functions in a secure, real-time online portal.

ChannelNet's highly-scalable, patented SiteBuilder™ software platform now offers an advanced integrated portal that enables companies to operate more efficiently and cost effectively. Extensive customization options enable multiple business divisions to communicate seamlessly internally as well as externally with vendors, customers and other third parties, while maintaining brand identity and security. The open architecture platform integrates easily with a company's existing applications, systems and proprietary technology.

"Most B2B portals miss the mark when it comes to optimizing a business user's experience," says Paula Tompkins, CEO of ChannelNet. "Our new B2B platform addresses the needs of today's business professionals who demand instantaneous information organized around their usage patterns that includes fully integrated functionality. A typical business-to-business relationship has multiple stakeholders all with very different needs. ChannelNet's technology enables them to transact and manage their relationship within a dynamic, multichannel marketplace."

B2B sales companies need to use technology to power and optimize both digital and human interactions. Companies that add the human touch to digital sales consistently outperform their peers, according to a May 2018 McKinsey Report, The Secret to Making it in the Digital Sales World: The Human Touch.

Originally developed for automotive financing companies, ChannelNet's enhanced platform is ideal for helping marketing, sales, service and distribution teams streamline workflows and improve their B2B customers' overall experience. Its application spans Brokers, Dealers, Agents as well as Commercial Customers. The platform averages an end-to-end implementation timeframe of less than 90 days. For more information, visit

About ChannelNet

ChannelNet is a leader and pioneer in delivering customer acquisition and retention services via mobile and web-based solutions that work across channels. Using software-as-a-service (SaaS), its patented marketing automation platform connects leading automotive, financial services and home improvement companies with their customers to sell products and services through brick and mortar, call center, field sales and digital sales channels. The privately held company, founded more than 33 years ago, is based in Dearborn, Mich. with an office in the San Francisco Bay area. More information is available on or follow us on Twitter (News - Alert) @ChannelNet and LinkedIn/Channelnet.

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