New predictive analytics for inbound and outbound leads combine with deep account insights to revolutionize group sales for hotels

ROSSLYN, Va., July 11, 2018 /PRNewswire/ -- Knowland, the industry leader in market intelligence for hotels, venues, and CVBs, today announced a major update to its Insight Elite platform. New built-in predictive technology analyzes all inbound leads, including electronic RFPs, to determine if they are a good fit for a specific property, enabling sales teams to prioritize the leads that are most likely to result in bottomline revenue.  Additionally, the product provides deep account intelligence that can be leveraged to craft customized proposals based on a buyer's previous booking behaviors, improving the likelihood that a property will win the deal.  

Insight Elite captures detailed information for each inbound lead and then analyzes those details against a vast index of historical booking patterns to automatically score the opportunity and determine the probability that a particular property will be a true contender for the deal.  The resulting scores for each inbound lead are presented alongside augmented account and contact details and previous booking data, enabling group sales teams to significantly reduce the time required to triage and research inbound leads, while ensuring that they are always prioritizing the leads that are most likely to close. 

The new inbound lead analysis capabilities complement intelligent prospecting features released by Knowland last October.  Using similar predictive algorithms, Insight Elite proactively sarches the industry's most comprehensive database of actualized events for new opportunities that offer a strong match with a property's attributes and need periods. Sales teams receive a steady flow of new, pre-qualified group business leads to optimize their outbound prospecting efforts and increase conversion rates.

"Our mission is to help our customers maximize their group revenue and to ensure that they successfully achieve their revenue goals faster and more reliably.  To accomplish that, they have to find the right business and win the right business," said Tim Hart, CEO of Knowland.  "Offering the most powerful feature set to date, the latest release of Insight Elite is a real game changer for organizations looking to improve ROI and efficiency across the entire spectrum of sales activities, both inbound and outbound. Our customers are able to sell smarter, which lowers their customer acquisition costs and improves overall outcomes."

About Insight Elite
Insight Elite optimizes all inbound and outbound group hotel sales activities, from first call to final signatures, with technology that combines powerful predictive analytics with a massive historical database of more than 15 million events held in more than 7200 venues by almost one million organizations.

Insight Elite offers a rich feature set, including:

• Delivering a steady, automated flow of new, pre-qualified leads that match the attributes of a particular property and align to its need periods
• Analyzing all inbound leads, including eRFPs, to automatically determine which opportunities have the highest likelihood to close and should be prioritized for follow up
• Providing deep, insider account intelligence to fuel personalized sales pitches based on a prospect's previous booking behaviors
• Expanding and optimizing outbound sales efforts by identifying hot leads that go well beyond the bounds of a hotel's traditional pool of prospects
• Offering access to verified contact information for tens of thousands of events
• Delivering competitive intelligence with rich actualized event data across multiple, unlimited comp sets

70% of hotel customers in a recent survey said that Insight Elite helped them discover viable prospects they wouldn't have otherwise found, and that their outbound prospecting efforts were significantly more effective as a result of the account details provided by Insight Elite. Additionally, 65% reported that the product saved them significant time when building prospecting lists.

The new inbound evaluation functionality will be available mid-July for current Insight Elite customers. Contact Knowland to learn more about using Insight Elite to optimize your group hotel sales activities or register for our upcoming webcast on July 18th at 12pm ET.

About Knowland
Knowland enables hotel properties, hotel brands, management companies, CVBs, and other meeting venues to achieve their group sales goals by delivering deep market intelligence and innovative technology. By combining powerful analytics with the industry's largest historical database of actualized events, we deliver insights that drive more revenue, accelerate the sales cycle, and optimize processes. See why thousands of organizations trust our solutions to sell smarter and maximize their revenue. To learn more, please visit www.knowland.com or call 202-312-5880.

CONTACT: Julie Albright, 202.312.5880, [email protected]

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