[July 10, 2018]

Augmented Reality (AR) in Retail: Global Market Analysis & Forecasts (2018-2023) by Offering, Device Type, Application, Retail Type and Geography - ResearchAndMarkets.com

The "Augmented Reality in Retail Market by Offering, Device Type, Application, Retail Type and Geography - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

The augmented reality in retail market is expected to be USD 1,155.8 million in 2018 and is projected to reach USD 7951.2 million by 2023, at a CAGR of 47.1% during the forecast period.

With advancements in computing, AR-enabled devices can be used for consumer, commercial, and enterprise applications. In the retail sector, smart glasses are expected to be used on a large scale for the workforce and sales management purposes. Go Instore (UK), a service provider of online video commerce, partnered with retail firms to provide online video support using AR technology. The technology provided by the company helps remote shoppers to connect with the in-store experts in real time. The experts at the store use AR glasses to get the real-time information on the call and address queries or grievances of remote shoppers.

Planning and designing application is used in retail types such as furniture and lighting, automotive interior, and paint. The planning and designing application helps in placing a product virtually at a desired place. Furniture and lighting is the major retail type in the planning and designing applcation. AR is increasingly being used by furniture retailers to help customers visualize the select products at their desired place. This helps customers to buy furniture and relevant stuff according to their home or office spaces.

Market Dynamics

Drivers

• Increasing Online Shopping Interests Retailers in AR
• Increasing Smartphone Penetration Drives Growth of AR Apps
• Growing Adoption of Connected Devices Drives Growth of AR in Retail

Restraints

• Lack of Compatibility and Interoperability
• Privacy and Security Concerns

Opportunities

• Rising Investments in Retail Sector
• Establishing Direct Connect With End Users

Challenges

• Reluctance Among Retailers
• Lack of Skills and Expertise

Key Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Augmented Reality in Retail Market, By Technology

7 Augmented Reality in Retail Market, By Offering

8 Augmented Reality in Retail Market, By Device Type

9 Augmented Reality in Retail Market, By Application

10 Augmented Reality in Retail Market, By Retail Type

11 Augmented Reality in Retail Market, Geographical Analysis

12 Competitive Landscape

13 Company Profiles

• ADS Reality
• Amazon
• Apple
• Augment
• Blippar
• Google (News - Alert)
• Gravity Jack
• Holition
• IKEA
• Imaginate Technologies
• Inde
• Kudan
• Marxent Labs
• Microsoft (News - Alert)
• Obsess
• PTC
• Sephora
• Start-Up Ecosystem
• Total Immersion
• Viewar
• Visionstar Information Technology (Shanghai) (Easyar)
• Wikitude
• Xzimg
• Zappar
• Zugar

For more information about this report visit https://www.researchandmarkets.com/research/83zg58/augmented_reality?w=4

View source version on businesswire.com: https://www.businesswire.com/news/home/20180710005949/en/

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