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Sendwithus: Startups Have Edge on Enterprises When it Comes to Optimizing Customer Engagement to Increase RevenueSAN FRANCISCO, Calif. and VICTORIA, British Columbia, July 10, 2018 (GLOBE NEWSWIRE) -- Sendwithus, creators of the cloud-based email management solution Dyspatch, today shared the findings of their newest report, “How to Engage the Customer and Deepen Relationships: What Startups Can Teach Enterprise About Transactional Email.” The report and an accompanying webinar - to be held on July 18, 2018 - explore the ongoing struggle Enterprises experience around effectively leveraging transactional email content to drive growth, while Startups reap huge benefits by making these emails part of their overall marketing and customer experience strategy. By making transactional emails look, feel, sound, and behave in ways that authentically reflect their brand — including website, brick & mortar, promotional email, and social media — startups are building deeply loyal customer bases that many Enterprise organizations still only dream of achieving. Through real-world examples, the report and webinar highlight how startups’ obsession for making every product experience amazing prioritizes the entire sales funnel/customer lifecycle — from Awareness right through Repurchase. And that includes the continuous optimization of transactional and triggered email. Startups have surpassed their Enterprise peers specifically in:
“Enterprise marketers need a serious wake-up call when it comes to understanding the power of transactional email experiences and the role they can play in deepening customer relationships,” said Matt Harris, co-founder and CEO of Sendwithus. “These vital, post-purchase communications represent a massive opportunity toward realizing the full revenue potential of every business’s most important customers — those they’ve already won. By examining the success startups have achieved through redefining the sales funnel as a more holistic customer lifecycle, Enterprises can begin to capitalize on the capacity of transactional email to improve the customer experience and contribute to growth in meaningful ways.” Both the report and the webinar provide specific brand examples that capture measurable results in terms of engaging customers and deepening relationships. They also examine the direct correlation between the failure to optimize transactional email and the failure to fully leverage the growth potential of existing customers. Download a copy of the report here and register for the webinar here. About Sendwithus To learn more about Dyspatch by Sendwithus, visit www.dyspatch.io. To join the Sendwithus team, visit www.sendwithus.com/careers. Media Contact Ilona Mohacsi |